1. Stowford Press English Cricket Partnership Challenge Solution Results
Stowford Press is a challenger brand in the cider category. The family-owned company from Herefordshire has been making cider in the same location since 1880, using traditional methods in their cider making process. 
We were tasked with using Stowford’s partnership with English Cricket to increase brand awareness, promote the brand’s heritage and, ultimately, drive sales in the key regions of London, the South East & Midlands.
Solution
Tube station dominations in proximity to Lord’s & The Oval hit England fans attending The Ashes Test Matches. Moreover, as the weather is a key driver of cider consumption, we used dynamic digital OOH to enhance message relevance. Temperature activated messages were served, based on real-time and location specific data from the Met Office.
Classic OOH drove mass awareness and fame, while POS 6 sheets supported Stowford’s key retail partner, Sainsbury’s, and acted as a prompt to purchase in-store.
Results
Those who saw the OOH campaign were:
84% more likely to have a “very favourable” opinion of Stowford Press
15% more likely to consider Stowford Press
Twice as likely to “definitely recommend” Stowford Press
Increased consideration successfully translated to purchase, with those who saw the OOH campaign 85% more likely to have purchased Stowford Press in the last month.