1. Utkarsh ... Proliferating the Path to Success
Alka Arora
5th May, 2017

2. Targets for the year 2017 *10% increase in targets from previous year
CHAPTERS
CS Foundation Programme targets for the year 2017*
CS Executive Programme targets for the year 2017*
Career Awareness Program
Career Fairs
Coverage through Print & Electronic Media
Press Conference
DELHI RO
3785
4598
150 5 25 2
A+ GRADE CHAPTER
1720
1870 75 4 20 1
A GRADE CHAPTER
860
935 40
B GRADE CHAPTER
688
836 30 3 15
C GRADE CHAPTER
519
632 10
D GRADE CHAPTER
430
522
*10% increase in targets from previous year 2 2

3. Targets Vs. Actual for the year 2016
RC/ Chapter
Grade
CS Foundation Programtargets
CS Foundation ProgramActuals %
CS Executive Program targets
CS Executive Program Actuals
Target CAP
Nos. of Career Awareness Program conducted
Target Career Fair
Nos. of Career/ Education Fairs participated
Nos. of ICSI Counsellors Appointed
NIRC, Delhi
3441
5176
150
4180
5846
139
200
118 59 5 13
260 6
Agra C
472
187 39
575
210 36 30 11 2 4
Ajmer B
626 49 7
760
192 25 40 27 3 1 33
Allahabad D
391
206 52
475
171 58
232
100
Alwar 90 23
121 35
140
Amritsar 19 41 8 22 88
Bareilly 67 17 89 18 44
176
Bhilwara 64 10
247 32 12
Bikaner 55 14 66 92
Chandigarh 85
155 20
133
Dehradun
131
Faridabad
256
335 9

4. Targets Vs. Actual for the year 2016
RC/ Chapter
Grade
CS Foundation Program targets
CS Foundation Program Actuals %
CS Executive Program targets
CS Executive Program Actuals
Target CAP
Nos. of Career Awareness Program conducted
Target Career Fair
Nos. of Career/ Education Fairs participated
Nos. of ICSI Counsellors Appointed
Ghaziabad B
626
370 59
760
460 60 40 21 52 3
Gurgaon A+
1564
195 12
1700
271 15
100 72 4
Jaipur
438 28
883 51 47 5
Jalandhar D
391 65 16
475 91 19 25 20 1
Jammu 29 7 36
Jodhpur A
782
294 37
850
494 58 50 38
Kanpur C
277 44
387 30 9 2
Karnal-Panipat 62
107 22
Kota
472
149 31
575
199 34 33
110
Lucknow
375
422 55 8 66

5. Targets Vs. Actual for the year 2016
RC/ Chapter
Grade
CS Foundation Program targets
CS Foundation Program Actuals %
CS Executive Program targets
CS Executive Program Actuals
Target CAP
Nos. of Career Awareness Program conducted
Target Career Fair
Nos. of Career/ Education Fairs participated
Nos. of ICSI Counsellors Appointed
Ludhiana C
472 88 18
575
171 29 30
104
346 2 3
Meerut D
391
112 28
475
167 35 25 1
Modinagar 19 4 5 16
Noida A
782
194 24
850
217 50 6
Shimla 37 7 20
Sonepat 56 11
Srinagar 17
Udaipur B
626
203 32
760
352 46 40 27 33
Varanasi
140
164 34 58
232
100
Yamuna Nagar 23 92
Total
20813
9446 45
24685
12194 49
1300
778 59 66 65

6. SWOT Analysis
The following are the Weaknesses and Threats being faced in achieving the targets :-
Non-availability of ICSI publication in Hindi language effects registration from Hindi medium schools/colleges.
Schools/Colleges are looking for the benefit to them for allowing CAP.
Non sharing of students data base by the schools/Institutions for following up with students.
Inadequate publicity of CS Course through print media at local level.
Limited trained Manpower/ Non Availability of Manpower in few Chapters.

7. SWOT Analysis
In few Chapters despite being educational hub, students are more interested for Science stream like Medical/Engineering.
In few Chapters there are lack of industries which can provide the job/ training opportunities. Also there are least chances to setup own practice.
Students of Government Schools/ Rural Area are not willing or having access to pay through online / Challan mode thereby not comfortable with online process.
Less effective Placement drives.
Lack of Infrastructure at Chapters.

8. SWOT Analysis
Financial crisis at Chapters.
Dual reporting pattern.

9. STRATEGY at RO/Chapter Level
The following steps may be adopted:
Contact School/College Principal or Commerce Teachers/Professors.
Analyze the most favorable months to organize CAP for example April, July, August, October, November in Delhi/NCR.
Contact Schools/Colleges where ICSI has Examination Centres/ Study Centres/ MOU for Signature Award/ CS Olympiad for organizing CAP’s.
Monthly Review Meeting for Career Awareness Programmes to be conducted.

10. STRATEGY at RO/Chapter Level
Extend invitation to Council Members, Regional Council Members and Senior Members of the profession for addressing career awareness programmes as CS Ambassadors.
Organize Program for School Teachers/ College Professors.
Invite college professors as faculty in oral tuition classes and various students training programmes.
Involve students & faculties of OT classes for fixation of CAP in their respective school/ colleges.
Organize/ participate in educational event for students, parents and guardians.
Co-ordinate with schools for fixing canopy during Parents Teacher Meeting (PTM)

11. STRATEGY at RO/Chapter Level
Organize special classes for Commerce students of 12th standard before board exams and create awareness about the course and oral coaching.
Distribution of pamphlets at Examination centers during 12th Boards & at colleges during registration.
Continuous follow-up with Universities for signing of ICSI Signature Award
Continuous follow-up for opening of Study Centres
Maintain database of visitors and follow up with them.

12. PROPOSED STRATEGY at HQ’s Level
The following steps may be adopted:
Arrange display of ICSI study modules/publications at Library of School/Colleges/Business Schools etc..
Publish Bi-monthly Magazine having interview of members occupying Senior positions/MD/CEO of that organization & the same to be distributed at CAP/Fairs.
Participate in events like Elocution Competition, Spelling Competition, Debate, Fest, Sports tournament of School/Colleges/Business Schools etc.
Advertise through scrolls on different genre of TV channels like youth channel, news channels or advertising in particular cinema hall.

13. PROPOSED STRATEGY at HQ’s Level
Advertise through hoardings at Airports/ Bus stops /Metro stations
Advertise at Local Radio/Local TV Channels/ Local Newspapers.
Joint programs may be organized with Chambers of Commerce/other Institutes and distribute good quality Souvenir with Logo of ICSI.
Reconsider offline/ postal registration, eligibility test and distribution of study material.
Reconsider distribution of Kits to teachers/Principal with ICSI Logo.
Explore the possibility of on the spot registration during Career Fairs.

14. PROPOSED STRATEGY at HQ’s Level
Concerned Officials may be given Adequate training in respective fields.
Tie-up with other Professional Institutes for mutual exemptions in Foundation Level.
Provide good quality carry bags/ leather bags to officials having ICSI logo.
Counsellors may be appointed in the Chapters where there is no In-charge/Manpower.

15. STRATEGY FOR COUNSELLORS
Formulate Counsellor Feedback format.
Fix the responsibility of Counsellors for registering at least 4 Companies in a year.
Fix the responsibility of Counsellors for registering at least 10 Students per quarter in CS Course.
Counsellor should conduct at least 20 Career Awareness Programmes and utmost 50 Career Awareness Programmes in a year.
Visit during the programme as a guest or observer in the middle of the programme to ensure the compliance of the system.

16. STRATEGY FOR COUNSELLORS
Do a verification call to the Institution concerned on Career Awareness Programme conducted by the ICSI Counsellors before and after the Career Awareness Programme.
Conduct a midyear review of the performance of ICSI Counsellors and take corrective measures for conducting the minimum number of Career Awareness Programmes.
Review the performance of the concerned ICSI Counsellors every year for renewal of the appointment.
Don’t appoint elected members as ICSI Counsellor.

17. Micro Controls The following steps may be adopted:
Self division of targets on monthly basis & putting efforts for its accomplishment.
Monthly MIS w.r.t.
CAP’s in Schools/Colleges
Steps taken for ICSI Signature Award
Steps taken for ICSI Study Centre
Appointment of Counsellor
Performance of Counsellors including number of Students Registered and Companies approached for providing training.
Feedback from Schools/ Colleges where CAP being organized by Counsellors.

18. Micro Controls Regular interaction with HQ & RO.
Review meetings/teleconferences at regular intervals.
Regular analysis of performance and fixing of accountability.

19. Month wise Distribution of Targets w.r.t
CAP & Career Fair
Chapter
Name of Chapters
Target for Career Awareness Program (CAP)
Target for Career Fairs
July, 2017
August, 2017
September, 2017
October, 2017
November, 2017
December, 2017
January, 2018
DELHI RO
Delhi
150 5
30 CAP
20 CAP
25 CAP
15 CAP
10 CAP
1 Fair
2 Fairs
A+ GRADE CHAPTER
Gurgaon & Jaipur 75 4
5 CAP
2 Fair
A GRADE CHAPTER
Ghaziabad, Jodhpur & Noida 40
B GRADE CHAPTER
Bhilwara, Chandigarh, Faridabad, Kanpur, Lucknow & Udaipur 30 3
3 CAP
2 CAP
C GRADE CHAPTER
Agra, Ajmer, Jalandhar, Karnal – Panipat, Kota & Ludhiana 25 2
D GRADE CHAPTER
Remaining Chapters of NIRC-ICSI 20 1

20. Thank You 20 20