1. How to Write a Persuasive Essay

2. What is persuasive writing?
Persuasive writing tells the writer’s
opinion and why the reader
should agree.
Copying permitted

3. What is the goal of persuasive writing?
to state the writer’s opinion
to give reasons why the reader should agree
to convince the reader to take action
Copying permitted

4. Step 1: Read the prompt carefully before you begin.
Writing Situation: Many eighteen year olds who are old enough to vote, choose not to register, not participating in elections. Do you think it is important to register and exercise your right to vote?
Consider the reasons one would want to register and participate in elections.
Directions for Writing: Now write a persuasive essay stating whether or not eighteen year old should register and participate in elections. Give reasons to support your position arguing in such a convincing manner that others will agree with you.

5. Step 2: Take a stand.
Think about the stand that will provide two reasons for argument.

6. Rhetoric
The persuasive power of words was discussed by Aristotle around 350 BC.
He presented an analysis of rhetorical strategies, which included three elements: logos, pathos and ethos:

7. Logos
An attempt to persuade the audience (or reader) through sound reasoning.
Reliable evidence, e.g. facts, definitions, statistics and other data that appeals to the logic and intelligence of the audience.

8. Pathos An appeal to the emotions of the reader or audience.
Attempt to induce a particular state of mind in e.g. anger, understanding, sympathy, tolerance
Taps into the sentiment or feelings of the audience or readership.

9. Ethos
Appeal of the speaker or writer in terms of his / her credibility and experience
Presents, directly or indirectly, a profile that sets a stamp of authority on the words used to persuade.

10. Aristotle’s model of persuasion

11. Remember:
You cannot use I. Since you are writing the paper, the reader knows it is your opinion.
You cannot use you. Use: a person, someone, people, citizens, one, he, she, they, etc.
Avoid contractions like can’t, don’t, won’t, etc.

12. Your Topic
State legislators are pushing schools to adopt an “exit exam.” This would be a comprehensive test that all seniors wanting to get a diploma would have to take. A passing grade would be required to graduate.

13. Step 1: Think about the topic
Directions for Writing: Now write a persuasive essay stating whether or not seniors should be forced to take an exit exam in order to graduate. Give reasons to support your position arguing in such a convincing manner that others will agree with you.

14. Step 2: Take a stand.
Think about the stand that will provide two reasons for argument.
PROS CONS

15. Remember: Start with a hook and transition to the topic of exit exams.
Do not use ‘you’ or ‘I.’
Do not use contractions.
Do not use slang words.
Watch your tone.
Use logical reasons for support.