2. Listening
1. The business’s market, the industry and the management team.
2. One that is large and growing fast because this will provide the high returns a venture capitalist is interested in.
3. Intellectual property or patents
4. How well do they understand the market and the industry that they are going into? How much do I trust what the management team say about the potential for success? Does this individual manager have the personal commitment to deliver on this plan?

3. Listening
Hugh describes a company set up by people from Oxford University that develops software for the computer games industry.
Hugh likes this company because the company owns a lot of intellectual property and the video games market is growing very fast.

5. Walmart is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores and grocery stores. Headquartered in Bentonville, Arkansas, the company was founded by Sam Walton in 1962 and listed on the New York Stock Exchange in As of July 31, 2016, Walmart has 11,539 stores and clubs in 28 countries．
Walmart is the world‘s largest company by revenue, according to the Fortune Global 500 list in 2016, as well as the largest private employer in the world with 2.2 million employees. It is also one of the world’s most valuable companies by market value, and is also the largest grocery retailer in the U.S. 　
Walmart's investments outside North America have seen mixed results: its operations in the United Kingdom, South America, and China are highly successful, whereas ventures in Germany and South Korea failed.

6. Target Corporation is the second-largest discount retailer in the United States, behind Walmart, and is a component of the S&P 500 Index. Founded by George Dayton and headquartered in Minneapolis, Minnesota, the company was originally named Goodfellow Dry Goods in June It suffered from a highly publicized security breach of customer data and the failure of its short-lived Canadian subsidiary in the early 2010s but experienced revitalized success with its expansion in urban markets within the US.
As of FY 2015, Target operates 1,792 locations throughout the US. Their retail formats include the discount store Target, the hypermarket SuperTarget, and "flexible format" stores previously named CityTarget and TargetExpress before being consolidated under the Target branding. Target is often recognized for its emphasis on "the needs of its younger, image-conscious shoppers," whereas its rival Walmart more heavily relies on its strategy of "always low prices."

7. Case study
Presentation teams: each of the four students makes a 5-minute mini-presentation on one of the companies and gets ready for directors’ questions.
Directors teams: three directors discuss the advantages and disadvantages of investing in each company, decide what proportion of the 10 million they will invest in each company and one chairperson is responsible for writing an to the CEO, giving your decisions and reasons for your decisions.

8. Summary Company Market Industry Management Technoprint Medium
New laser printer (leader)
Reliable, likely industrial action
Unibrand
Big but declining
New advertising (doubts)
uncertain
On-line Fashions
Small
Complaints
Inefficient
Anazon Aentures
Big
Six large reserves
Heavy debt, increasing cost, environmental protest, local attacking

9. Having analysed the 4 companies’ advantages and disadvantages from the four aspects of their current financial situations, future of their industries, their management teams and their experience, we’ve decided to invest €4m in Unibrand, €3m in Anazon, €2m in Online Fashions, and €1m in Technoprint.
Though Online Fashion’s CEO did a great job in persuading, its poor storage warehouse management and inefficiency in supply chain still worry us, causing it to get low investment.

10. As of Unibrand and Anazon Aentures, a fashion retailer and a diamond digger, their stable market, strong demand plus good operation justify getting €4m and €3m investment separately.
However, Technoprint, a printer manufacturer, is likely to face a great challenge of narrowing market due to the coming of digital era, so it only gets €1m.

11. Analised things including market, management and industry by us above, AV is the best choice of investment of all. It is apprant that we may likely become richer after choose AV showing potential and developing company.
The above analyses from the perspectives of market, management and industry can prove that AV is the best choice among the four companies. Investment in such a potential and promising company is very likely to bring us maximum returns in the near future.

12. As for our company, we are promised by this reliable firm, providing incitement system, high-tech equippment and outstanding competition. What’s more, considering this company tells us they are trying to promote its product image and improve its product quality, we think it’s a win-win coroperation.
Through incitement system and high-tech equipment, Technoprint has promised to promote its image and improve its product quality to keep its competitive advantage, so we believe €5m investment in this company is a sensible decision and will produce high returns in the near future.