1. AWARENESS WHY PAJ? SHINE ON SOCIAL MEDIA MAD MASQUERADE-
Mineral Oil
Lubricates hair by forming a film on hair strands, creating a barrier between hair and the environment.
Ensures Hair Protection and Smoothening.
Prevents hair breakage reverses damage from styling.
Used in hair conditioning and toning.
Coconut Oil
Rich in lauric acid, has high affinity for hair protein and easily penetrates the hair shaft.
Prevents hair damage and breakage.
Repairs damaged hair by creating a protective protein covering on the strands.
Helps retain moisture.
Protection against dandruff and lice.
Prevents split ends, grey hair and baldness.
Jasmine Extract
Provides a soothing fragrance.
Provides nourishment to the scalp and strengthens the hair from its roots.
Protects natural & coloured hair.
Conditioning dry and unmanageable tresses. Provides moisture and adds a radiant lustre to dry and unruly hair.
Due to its aroma, it acts as a stress buster for the mind.
Benzophenone 3
Acts as an excellent sunscreen for the hair.
Prevents hair damage from the sun and pollution by creating a protective covering for the hair.
PAJ contains excellent protective and shielding ingredients. An “Awareness Campaign” needs to be run on TV, Social Media, Newspapers, Radio and other channels in order to make the public aware of the features of the product.
MASQUERADE-
Aayush
Abhimanyu
Apurvi

2. Why use PAJ after washing your hair?
AWARENESS
WHY PAJ?
SHINE ON
SOCIAL MEDIA
MAD
Why use PAJ after washing your hair?
Any Other Hair Oil
Parachute Advansed Jasmine Hair Oil
Apply oil
Shampoo Wash
Conditioning
Shampoo Wash
Apply PAJ
Nourishment of Hair, revert damage
Washes hair. Leaves the hair frizzy and unmanageable.
Removes oil. Leaves the hair frizzy and unmanageable.
Leaves the hair Smooth, non-oily, non-sticky, shiny and manageable.
With Chemical products. Leads to further damage of hair.
**With PAJ, the customer saves cost. Finds a simple, effective and fast solution to get Shiny, Strong and Beautiful hair.

3. Shine karke to dekho! AWARENESS WHY PAJ? SHINE ON SOCIAL MEDIA MAD
Aggressive advertising campaign across all media channels. Increase number of advertisements per day.
Increase presence and visibility in retail stores. Free/ Subsidized samples with other successful products such as Parachute Advansed Body Lotion, Saffola, Etc.
Promotion using Music Videos, Short films, advertisements using common working women, collecting “Feedback on the streets” (traffic signals, public places such as malls, shopping complexes, restaurants, etc.) including free sampling to convert Non-users into Users.

4. Parachute: My Story AWARENESS WHY PAJ? SHINE ON SOCIAL MEDIA MAD
Create a page dedicated for Parachute Advanced Jasmine Hair Oil.
Post stories and reviews of the product coming directly from users. Each post gets a gift prize (online recharge, gift coupons, etc.), thus encouraging more users to participate.
Host online games (quizzes, “Share your story” (user with the maximum number of likes wins), etc. ) with similar gifts and prizes to increase online presence of the page.
Recommendations campaign- Get 10 of your friends to use the product, and win free samples of the product.
The Selfie Contest- Create video/picture messages with how effective the product has been for your hair. The picture wih the maximum number of likes/shares wins a gift.

5. Make a Difference Campaign
AWARENESS
WHY PAJ?
SHINE ON
SOCIAL MEDIA
MAD
Make a Difference Campaign
Medical Treatment
Tie ups with Hospitals and clinics to provide medical care.
Rs. 2/- from every purchase will be spent for the treatment of a patient in need.
Children
Facilitate the education of an under- privileged child.
Rs. 2/- from every purchase will be spent on the education and rehabilitation of a child in need.
Old Age
Contribute for the care of an elderly today.
Rs. 2/- from every purchase will be spent on the care and treatment of elderly people abandoned or alone.