1. Iceni Services Remote Content Management
Technologies that enrich human engagement
Remote Content Management

2. Remote Content Management
The ability to centralize, control and manage the content that goes in and out of a digital outdoor asset

3. WPOD
Manages digital display assets that are spread across cities and retail outlets in various parts of the country
Remotely
Universally
even Exclusively

4. Connected to Digital Display DeviceTV
LED Panel

5. You can remotely manage any screen
Exclusive Dashboard

6. How IT workS

7. Simple model LED SCREEN CLOUD SERVER WAULYPOD COMPUTER
POD beams the content through to the LED screen
Content is uploaded and playlist is created
LED SCREEN
CLOUD SERVER
Access the cloud based URL and manage the content
Cloud send the playlist to the designated POD
WAULYPOD
COMPUTER
wifi

8. Scalable model COMPUTER1 2 5 10 25 50 75 90
100
200
300
400
500X
PODS: Take instructions from CLOUD
Take instructions from user and relay it to all PODS.
Push the playlist to PODS
Instruct content play and playlist management
COMPUTER
NOTE: We need at least 2mbps download speed to push content into these screens : 3G+ networks

9. Robust reporting COMPUTER1 2 5 10 25 50 75 90
100
200
300
400
500
Process data and generate instant status and reports
Send data logs to the CLOUD
View Status and reports
COMPUTER

10. Live streaming 1 2 5 10 25 50 75 90
100
200
300
400
500
Will relay the feed to the PODS and the screens installed at the ROs
Will get the LIVE feed relayed to a special encoder URL on our cloud server
The broadcaster who produces the footage will uplink the feed
NOTE: We need at least 8mbps download speed to show smooth LIVE streaming of content at the RO

11. WPOD - Key Features Functions Reporting
Change content across multiple screen simultaneously
Complete cloud based solution
Supports Live feed streaming
Works on all types of screens
Batch screens and change content on them exclusively
Assign monitoring access to multiple ids
Assign restricted management access to selective ids
Powerful Scheduler to manage multiple contents on multiple time bands at multiple locations
Real time tracker on what’s playing on each screen
Get log reports on what played and when
Reports net-connectivity status
Reports POD downtime status
Reports LED panels downtime status
View batch wise reports (city wise, region wise)
Supports split views across multiple monitors to using log-report feature
Get / SMS alerts on performances and downtimes
Customized Parked reports feature

12. WPOD RCM Advantage
Indigenously built technology (over 3 years) with dedicated dev. team
Low cost system
Minimum hardware investment for content management
Only 1 pod/screen
Easy plug-play-operate model
Highly user friendly interface
Cloud library to store all files
Highly secure system
Linux based, highly secure coding
Tamper proof PODS, breaks on forced entry.
Supports Live streaming
Real-time content tracking and reporting
High storage capacity PODs
Up to 1TB
Highly scalable system
Manage thousands of screens using only 1 account
Dedicated management, content monitoring and tracking team
Multi-user access system
with ability to restrict key user functions for specified users
24 hours problem-response system

13. How its better to conventional systems
Eliminates the need to install servers, computers in outlets
Doesn’t need a dedicated machine to manage the content, as it can be managed from any machine
Less machines, less power
Eliminates the need to send files via mail, pen drives etc. to upload them on to the screens
Doesn’t need any hard drives to save the content – all saved securely in cloud
Eliminates the need to have resources to personally check the feed, to upload and delete the content on the screens and maintenance of multiple machines at the outlet
Smoothly distribute content time across multiple authorized management

14. Key industry applications
WPOD
Key industry applications

15. Applications
Every one who wants to communicate with their audience, customers or employees in a public space and at a scalable manner.
Retail
Corporate
OOH
Salons

16. Retail Usage Will work with
Update brand communications and promotions nationally and locally
Manage their menu /pricing boards
Monetise commercial air time with multiple media partners
Will work with
Fashion brands
QSR owners
Mall and Airport management

17. Corporate Usage Will work with
Communicate corporate values and HR messages
Make announcements
Reminders to attend programs
Use interactive touch TV panels for polls and improved engagements
Will work with
HR depts for large corporates

18. OOH Usage Work with RCM for Outdoor billboards, kiosks
Transit media - Bus stops, Metros, Stations
Mobile vans and trucks
Work with
Current digital screen owners to manage their content
Help convert existing vinyl assets to convert them to digital assets

19. Salons Usage Salon Chains More informed consultations with customers
Display partner/products
Salon Chains
Easy to promote products and services chain-wide

20. Indian Project ‘Digilink’ 25 May-08 June’16
Global Case Study:
Indian Project ‘Digilink’ 25 May-08 June’16

21. The OMCs formed a special task force to implement the pilot across 24 petrol pumps in 8 cities.
WPODite Technologies Remote content management program was selected to implement the Pilot across all these pumps for a period of 15 days.

22. Cities Covered
Lucknow
Patna
Delhi
Ahmedabad
Mumbai
Bangalore
Hyderabad
Bhubaneshwar

23. Project Snapshots
24 screens were installed across 24 pumps in 8 cities in 8 days including…
Permissions and approvals from local authorities
Planning the exact location for screen placement
Ensuring safety and necessary standards are maintained and obtained
Erecting branded platforms for the screens and
Installing the LED screens and Pods in time.

24. Global Projects Snap shots
INDIA
All 3 OMCs were given independent log-in
They changed the content multiple times across all their pumps
They also changed content in some of their pumps individually

25. THANK you!