1. WHAT IT IS
Probably somewhat familiar
“trade association” of educators, outreach practitioners
Regional structure with local groups – like STORM and SOGs
Includes STORM members, as well as folks doing similar work from– governments, cons districts, RFEGs;, NGOs, Marine resource committees, others
WHAT IT MEANS TO YOU
PSP supports with coordination funds, resources, training
Like STORM, meant for both collaborative programs and member support, shared resources
Some PSP grant funds (like recent social marketing grants) are channeled through local ECO Nets

5. Where We’ve Been
Puget Sound Starts Here provides a uniting brand and regional support for local recovery efforts
PSP and the NPDES stormwater municipalities launched the original effort in 2009, with funding from Ecology and PSP
The campaign has grown to cover the 12-county Puget Sound region
ECO Network, cities, counties, local organizations, and state agencies now work collaboratively to deliver coordinated messages to the region’s 4.5 million residents
Brand recognition has grown from zero to 26% of the public 
EPA is now a funder/participant

6. Phase 2 Goals
Rekindle an emotional connection between area residents and Puget Sound
Increase PSSH brand awareness from 26% to 50%
Position PSSH as a connector for residents to a healthy Puget Sound
Reinforce the “umbrella” PSSH brand to unite the regional and local efforts of partner organizations

7. Regional Approach
Multi-media approach: digital ads, website, social media
A mosaic of ever-changing content – videos, articles, feature stories, graphics
Equally available on all digital media – computers, smartphones, tablets
Celebrates why life in Puget Sound is so special
Some content designed to engage residents and keep them coming back; some covers information residents need to take action

8. REGIONAL:
90/10 RULE

9. Campaign Messages We are connected by Puget Sound:
Our active lifestyle – Puget Sound is a playground, where we fish, hunt, crab, boat, water ski, row, swim, whale watch, beach- comb, hike, bike, run, garden, do yoga – among other activities.
Thriving industry – Puget Sound is one marketplace, supporting commercial fishing, millions of tourists and shipping containers through the ports.
Natural beauty – Puget Sound is a canvas for picturesque backdrops, majestic sunsets, and hundreds of living plants and animals.

10. 2013 PSSH Themes MAY - Walking the Sound JUNE - Under the Water
JULY - Journeys
AUGUST - Farming the Sound
SEPTEMBER - Hobbies
OCTOBER- Legends, Lore & More
NOVEMBER - Craft Food & Beverages
DECEMBER - Pets
JANUARY Sounds of the Sound

11. Local Approach Municipalities: NPDES Stormwater Permit programs
ECO Net Organizations: Micro-grants for local PSSH activities
Puget Sound Starts Here Month activities
Puget Sound Starts Here with the Mariners / Rainiers
Engage residents face-to-face
Local flavor
Local events / activities
Behavior change emphasis

12. LOCAL:
CONNECT TO BMPs