1. Route Mobile Limited
A Messaging & Voice API Company

2. ABOUT US clients the flexibility of using Leading Messaging &
A Limited Company registered in India
Expert in the field of Mobile Messaging(OTP/transactional alerts), SMS Hubbing, SMS Solutions, Platforms, APPs, Two Way Messaging, Call forwarding and Voice solutions(OBD/IVR/call patching/call centre)
Operating since May 2004 from Mumbai, India having own offices in UK, Canada, Nigeria & UAE.
Only Associate Member with GSMA accreditation as an OSCP (Approved Hub Provider) from South Asia
Hosted 9 SMSC’s across the Globe processing over billion messages per month
Serving both International and Indian Mobile Operators and enterprises alike for SMS
ISO 9001: :2013 certified & DISA Certified
300+ People ( More than 50% in technology) providing 24X7 support
Servicing Client , 800+ Resellers / Distributors globally
Leading Messaging &
Voice API Company
RML is a technology
service provider for
mobile communications
industry with a focus
on messaging & voice
solutions, Has
developed an
indigenous technology
platform to support
Mobile Network
Operators (MNOs),
enterprises,
aggregators and
resellers.
y the global with various
route-options and gives the
ors.
clients the flexibility of using
multiple routes at same time.
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3. Scope of Work clients the flexibility of using
Provide the following Solutions
OTP/High priority messages
Transactional / Informational messages
Alerts
Group messages
Promotional Messages
Any other type of messages like inter office communication, birthday reminders etc
Missed Call Solutions for validation, polls, contest, customer feedback, ticket bookings etc
VMN for 2 Way messaging for ticket bookings,Flight roster confirmations, contest, feedback,
OBD solutions
IVR solutions
International Messaging.
RSL is a technology
service provider for
mobile communications
industry with a focus
on messaging & voice
solutions, Has
developed an
indigenous technology
platform to support
Mobile Network
Operators (MNOs),
enterprises,
aggregators and
resellers.
y the global with various
route-options and gives the
ors.
clients the flexibility of using
multiple routes at same time.
ity
out esms . c om

4. A few of our key reference clientele
State Bank of India, ICICI Bank, Bank of Maharashtra, Barclays Bank,
Punjab & Sind Bank, Allahabad Bank, Reuters Market Lite, Ecobank,
Skype, Viber, AMADEUS, Amazon, Facebook, WeChat, BICS, Homeshop 18,
Future group, SAP, TCS, BSNL, Paytm, Bookmyshow, Monster, Telebuy…

5. Connectivity Available
Service Features
RouteMobile provide 24x7x365 online technical support (on calls and s ticketing tool).
Server Uptime: 99.99%
RSL is a technology
service provider for
mobile communications
industry with a focus
on messaging & voice
solutions, Has
developed an
indigenous technology
platform to support
Mobile Network
Operators (MNOs),
enterprises,
aggregators and
resellers.
Connectivity Available
HTTP, HTTPS, XML API, SMPP, M-prompt(which capture the data from your database server without interacting with your core banking Solutions)
Web Clients Available
SMS Web Interface, Voice Web Interface
Delivery Timelines
 Priority Levels Available on SMS criticality
Delivery Ratios
 Operator SMSC wise monitoring 24x7
Support
24x7x365 Technical Support with dedicated India Support team and issue addressal as per escalation matrix
y the global with various
route-options and gives the
ors.
clients the flexibility of using
multiple routes at same time.
ity
out esms . c om

6. HTTP,HTTPs. SMPP,SOAP,XML,SIGTRAN
RML Messaging Solution Architecture
GSM /
CDMA
RML Platform
https/http/SMPP/ SS7
HTTP,HTTPs. SMPP,SOAP,XML,SIGTRAN
Web server
MI S Server
Support
https/http/SMPP/SS7
Reporting
VPN
RSL Database
Point to Point Connection MO MT
y the global with various
route-options and gives the
ors.
clients the flexibility of using
multiple routes at same time.
ity
out esms . c om

7. RML Messaging Platform Features
y the global with various
route-options and gives the
ors.
clients the flexibility of using
multiple routes at same time.
ity
out esms . c om

8. Why RouteMobile??? RouteMobile X SMS player
Tier 1 Aggregator which is directly connected to 8 operators/Telco’s Advantage
Better User Experience in terms of message delivery
Higher Transaction Per Sec (TPS) which provide better through-put to optimize batch completion speed
Capacity of handling immediate/un-planned additional high volume traffic
Capacity to manage the TPS as per the requirement
Scenario 1: Connected to Tier 2, Tier 3 Aggregator
y the global with various
route-options and gives the
ors.
clients the flexibility of using
multiple routes at same time.
ity
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Telco’s
RouteMobile
Client Backend/CRM System
X SMS player
Aggregator like RouteMobile
Scenario 2: Connected to Tier 1 Aggregator like RouteMobile

9. Why RouteMobile???
Premium routing for OTP/Transactional messages of Financial Institutions:
We have set up an entire different platform/infrastructure for terminating one time password (OTP) and transactional messages. As this type of SMS requires instant delivery, we ensure that this traffic is not clubbed with other generic traffic. There is a separate server and gateway that is used to handle this kind of traffic.  
Scalable Architecture:
Messaging Platform has a scalable architecture with Hardware virtualization, Redundancy, Load balancing between multiple networks for enhanced SMS delivery efficiency, higher security using Linux Machines and SMS delivery on secured protocol with 256 bit encryption. Thus we have a capacity of handling additional unplanned traffic like Pradhan Mantri Jeevan Bima Yojana
Provides End-To-End User Experience:
RouteMobile provides end-to-end user experience – data transactions between database and mobile phones. Additionally, we also provides a wide range of services such as two way messaging(Incoming SMS), SMS to services, VoIP and on virtual mobile number platform

10. Why RouteMobile??? Database Security and Confidentiality
In today’s messaging industry, Database campaigns (using existing clients database) has become an entirely different vertical that other providers capitalize on.. There exists a practice wherein other service providers share the client’s database to the competitors at premium price and execute campaigns.
Routemobile as a principal, follows international standards in maintaining high level security of the clients database.
Log Masking on Numbers and Message Content
Alert—Reporting system
Log Masking
Alert

11. User Requirements clients the flexibility of using
Uniform method of access by all client applications without application specific customization:
RouteMobile APIs can be integrated with any client application for incorporating SMS feature and establish connectivity without any requirement for application specific customization
Categorization of SMSes into Priority and Non-Priority
As per requirement of sending Priority and Non-Priority SMS with delivery timelines, RouteMobile will use different channels of submission for the message types as per the priority.
Separate User Accounts utilizing separate priority channels for SMS submission to Mobile Network Operator will be provided for operational ease
Transmission of Delivery reports for reconciliation
Delivery receipt for all submitted SMSes should be sent back to calling application at the end of the transaction for reconciliation purposes if the parameter for the same in APIs is provided.
URL posting of the delivery receipts is also possible, if required
RouteMobile APIs supports Delivery receipts update in both synchronous and asynchronous manner.
y the global with various
route-options and gives the
ors.
clients the flexibility of using
multiple routes at same time.
ity
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12. Security Requirements
Secure storage of SMS delivery log
All message history is maintained in log databases for billing purpose.
Mobile number, message template Id, time of transmission and status of delivery for invoicing purposes.
We take back-up of message log on daily basis. The message history is archived every month. If a customer needs to download message logs older than a month, they would need to send a request to RouteSms
Every message has a unique message ID. This means at any point of time, it’s
possible to identify a message uniquely. All delivery reports are returned against the unique Message ID.
When a message delivery report is received, the message records are updated with status date time and message delivery status.
Information security audits
Routemobile conducts Information security audits of their infrastructure periodically. Client may arrange periodic audit of SMSC infrastructure in order to ensure that mutually agreed security protocols are being adhered to.
y the global with various
route-options and gives the
ors.
clients the flexibility of using
multiple routes at same time.
ity
out esms . c om

13. Security Requirements
Incorporation of security guidelines issued by MHA/TRAI/DoT/Other govt. Agencies
Routemobile follows and proactively implements all security guidelines published by MHA/ DoT/ TRAI/ DIT/ any other government agency
We use 128 bit. SSL Encryption to make data transactions more secure
User credentials management
User Credentials are kept confidential and not shared with third party
Unique User name and Password created on server.
RouteMobile has its Password policy in line with IS standards
We can also do IP White listing for allowing only certain client IP`s to communicate and send message to RouteMobile Messaging Platform
Secure network access
Our Server runs on Linux platforms with in built firewall.
We only open ports that are used either by us or by our customer. We reserve the right to open any other ports when required. Security patches are updated at periodic intervals and critical patches are updated as per requirement
y the global with various
route-options and gives the
ors.
clients the flexibility of using
multiple routes at same time.
ity
out esms . c om

14. Failover and Disaster Recovery mechanism
RouteMobile servers are running in Redundancy mode for power / Internet in class A Data Centre
All the servers are running in Virtual Environment, that will allow RouteMobile to arrange the server on backup servers in case of hardware failure
All the Disks are running in RAID. Data bases are running with master - slave Replication architecture
We also provide VPN and https way for safer communication with our servers
We offer client multiple server option, so that they can arrange the traffic / Load balancing according to server response for SMS delivery rate.
y the global with various
route-options and gives the
ors.
clients the flexibility of using
multiple routes at same time.
ity
out esms . c om

15. Reports and Analytics Time Stamp MSISDN Status Description dd/mm/ yyyy
Reporting and Analytics
Online report will contain the following fields with filter on all displayed fields
Campaign Name/Description: There is an option of giving a name to each campaign for identification. It’s improve the MIS Experience
Promotion base size: The total base in each campaign that has been uploaded for promotions.
DND scrubbed: The DND base that has been scrubbed out of the total promotional base.
Current status of the campaign: Running/Paused/Complete
Total Submitted: Count of SMS that have been successfully submitted
Total failed: Count of SMS that were failed along with failure reasons.
Time Stamp
MSISDN
Status
Description
dd/mm/ yyyy
xxxxxxxxxx
Submitted/Failed
In case of failed
hh : mm : ss

16. Thank You…..
Nigeria RouteSms Solutions Nigeria Limited 16 Afolabi Aina Street, Off Allen Avenue,
Behind Alade Market, Ikeja, Lagos.
Post code: 23401
India Route Mobile Limited Office No. 401, 4th Floor, Evershine Mall, Mind Space, New Link Road, Malad (W), Mumbai , India.
Mob:
id:
y the global with various
route-options and gives the
ors.
clients the flexibility of using
multiple routes at same time.
ity
out esms . c om
United Arab Emirates Routesms Solutions FZE P.O. Box No ,  Al-Jazeera Al- Hamra, RAK, UAE
Canada
RouteSms Solutions Limited 2910, 16th Avenue North, Lethbridge, Alberta T1H 5E9, Canada
UK RouteSms Solutions Limited Park View, Acton Park, The Vale, London , W37RW , United Kingdom ,