1. appmarketingminds.com
Welcome to App Marketing Minds’ series on how to create viral applications

2. My name is David, and today we’ll talk about
appmarketingminds.com
My name is David, and today we’ll talk about

3. Designing a Viral Loop & The Incentives to Share Your App
appmarketingminds.com
Designing a Viral Loop & The Incentives to Share Your App

4. You will learn: Why you need to pay extreme attention to marketing
What is a viral loop
Its stages
How to optimize viral loops
What apps tend to go viral and why
What are the best incentives to share (+examples)
appmarketingminds.com

5. appmarketingminds.com
We will describe a number of techniques that underlie viral apps and can increase chances of your app going viral

6. appmarketingminds.com
But, these processes can be applied also to software, SaaS products and others

7. In case you just tuned in, and don’t know what a viral loop is…
appmarketingminds.com
In case you just tuned in, and don’t know what a viral loop is…

8. appmarketingminds.com
It’s a marketing concept that describes the process of a product becoming extremely popular

9. …through viral marketing, which happens by definition...
appmarketingminds.com
…through viral marketing, which happens by definition...
When a product is passed from one user to another

10. appmarketingminds.com
Essentially, your product grows at an enormous rate because your users share it between them

11. appmarketingminds.com
It’s very important to know this, because getting out there and generating interest around your app is increasingly more difficult

12. appmarketingminds.com

13. appmarketingminds.com
But, you should thank yourself for being proactive and willing to learn how to push your app out there to acquire as many users as possible

14. appmarketingminds.com
Because creating applications is getting also progressively cheaper and easier, the competition for users is of course increasing too

15. appmarketingminds.com
Despite this, people seem to pay very little attention to how to engineer their marketing strategy in a way that would set them up for success

16. appmarketingminds.com
One way to ensure your app takes off, is by designing a viral loop, which is essentially a cycle of acquisition and sharing between users, that looks like this

17. appmarketingminds.com
1. A potential user sees your application and decides to acquire it (download it)

18. appmarketingminds.com
2. The user likes what he / she sees and decides to interact (use) the application

19. appmarketingminds.com
3. Based on the use of the app, the user decides to share it, and actually shares it with their network of friends or other users

20. 4. Lastly, a new user who saw the invitation accepts the invitation
appmarketingminds.com
4. Lastly, a new user who saw the invitation accepts the invitation

21. New cycle starts for a new user
appmarketingminds.com
New cycle starts for a new user

22. appmarketingminds.com
It’s important to understand that there are some elements that will influence your viral loop

23. One of these elements is time.
appmarketingminds.com
One of these elements is time.

24. appmarketingminds.com
You will speed up the acquisition process of new users by shortening the time from seeing your app, to sharing it

25. appmarketingminds.com
Because of this, think about when to introduce the element of sharing, and when to entice people to share your app with the combination of a compelling call to action and an incentive

26. appmarketingminds.com
If your application is a game… think about after what progress in the game will you ask your users to share it

27. appmarketingminds.com
If it’s anything else, what level of interaction do your users need to go through, to see the value in your app and to actually share it with their network

28. appmarketingminds.com
The second element after time, are the barriers of entry you impose on your users.
One of the most important barriers is the price to download and use your app

29. It’s important to think about the pricing model you decide to apply.
appmarketingminds.com
It’s important to think about the pricing model you decide to apply.
But don’t worry, we will discuss the right pricing models in another video

30. appmarketingminds.com
There are several techniques you can apply to create a viral loop, that will broadly influence 2 types of behaviour

31. To Acquire and use the application
appmarketingminds.com
The decision….
To Acquire and use the application
2) To share the app (provide enough incentive)

32. appmarketingminds.com
Firstly, we’ll look at how to maximize the chances that your app will be acquired and used

33. appmarketingminds.com
You can create an application which will create or represent a strong personal connection to the user. Think for example about…

34. appmarketingminds.com

35. Next, viral apps tend create strong emotional connection.
appmarketingminds.com
Next, viral apps tend create strong emotional connection.

36. appmarketingminds.com
For example Facebook allows friends and family to connect and share information instantly. From anywhere in the world.

37. appmarketingminds.com
Next, viral apps tend to be designed in a way, that they are very easy to understand and grasp what they are about

38. appmarketingminds.com
It’s a known fact in marketing that complexity tends to diminish conversions

39. An example of this ‘easy’ concept is Dropbox.
appmarketingminds.com
An example of this ‘easy’ concept is Dropbox.
The end user needs to know only one simple thing – ‘I am able to store what’s important to me online’

40. appmarketingminds.com
Lastly, viral apps – primarily games, create a very strong need to continue to use the app. A great example of this is Candy Crush

41. appmarketingminds.com
Once you understand what types of applications tend to be popular, you need to create a strong incentive for your users to share

42. Now we will look at some effective incentives to share…
appmarketingminds.com
Now we will look at some effective incentives to share…

43. appmarketingminds.com
1: You can ask your users to share your app in order to gain more features

44. appmarketingminds.com
..such as Dropbox did. They offered more storage space to their users if they share Dropbox with their network

45. appmarketingminds.com

46. appmarketingminds.com
2: Gamify sharing
The incentive will to receive virtual currency, badges, any real or perceived value

47. 3: Incentive is to share to make a statement
appmarketingminds.com
3: Incentive is to share to make a statement
Ethical, political, other (how good you are, score etc)

48. appmarketingminds.com
An example of this is Timberman, where you can share your score with your network

49. appmarketingminds.com
To share your application is a decision your users make based on what they receive in return

50. appmarketingminds.com
There are many more incentives which work, simply based on how the human psychology works

51. CLICK HERE TO READ FULL BLOG POST
appmarketingminds.com
If you want the full list on incentives, make sure to check out our blog. It goes into much more detail on the research strategy for creating a viral app and designing a viral loop. You can also get a copy of this PowerPoint presentation and the full list of 10 different incentives to share. There’s a lot of value, and no opt-in required. Just click on the link below and get access now.
CLICK HERE TO READ FULL BLOG POST