1. FEASIBILITY STUDY
Objective 2.13

2. Feasability Study
Provides an overview of the primary issues related to a business/venture idea. It determines if the business venture is feasible or “doable”.

3. What is the Purpose of a Feasibility Study?
Determines whether the business/venture idea makes sense.
Are there any make or break issues that would prevent your business from being successful in the marketplace?
Identifies roadblocks facing your business/venture BEFORE you make an investment.
To answer the question: Should I proceed with this project?

4. Benefits of a Feasibility Study
Provides a lot of information necessary for the business/venture plan.
Good market analysis is a necessary in order to determine the business/venture feasibility.
Identifies reasons NOT to proceed
Provides documentation that the business was thoroughly investigated (will help with getting financing, as well as help to attract equity investment)
Identifies new opportunities through the investigative process.

5. Reasons people choose to NOT conduct a Feasibility Study...
Already know it is feasible (another business is already doing it and is successful).
Why do one when one was done a few years ago?
Just a way for consultants to make money.
Market analysis has already been done by the business that sold us the equipment.
A feasibility study is a waste of time.
These may sound like good answers but remember... you may need to live with these decisions for a long time.

6. Conducting the Feasibility Study...
Market Cosiderations...
Technical Considerations...
Financial Considerations...
Organizational/Managerial Considerations...
Competitive Considerations...

7. Market Considerations
Current or projected demand for your proposed product or service(s)?
What are the target markets for your product or service?
What competition exists in this market?
Is the location of your proposed business location likely to affect the success of your business?
What is the projected supply in your area of the products or services needed for your project?

8. Technical Considerations
Technology may or may not be of critical importance or it may not. Compare a daycare center to a manufacturing enterprise.
If Technology is a consideration:
What are the needs for the business/venture?
What other equipment does your business need? Where will you get it? When will you get it? What does it cost?

9. Financial Considerations
Start-up Costs
Operating Costs
Revenue Projections
Sources of Financing
Profitability Analysis

10. EXAMPLE
Ben is conducting a feasibility study for a new venture idea. In the financial considerations part of the feasibility study, Ben will find out how the business will obtain the money it needs.

11. Organizational / Managerial
What organizational Structure is the right one for your business/venture?
Who will serve on the Board of Directors and what are their qualifications?
What qualifications are needed to manage this business?
Who will manage the business?
What are the staffing needs?

12. Competitive Considerations
What competition exists in this market?
Can you establish a market niche which will enable you to compete effectively with others providing this product or service?
How much is your competition charging for similar product?

13. Elements of a Well-Conducted Feasibility Study
In order for a feasibility to be useful it must be COMPLETE and include (at a minimum) the following elements:
Project Scope
Defines the business problem and/or opportunity to be addressed.
Current Analysis
Define and understand the current method of implementation, such as a system, a product, etc.
Requirements
Financial, Human Resources, Material, Equipment
Depends on the project
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14. Elements of a Well-Conducted Feasibility Study
In order for a feasibility to be useful it must be COMPLETE and include (at a minimum) the following elements:
4. Approach
Recommended solution or course of action to satisfy the requirements.
5. Evaluation
Examines the cost effectiveness of the Approach selected.
6. Review
All of the preceding elements are then assembled into a Feasibility Study and a formal review is conducted with all parties involved.
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