1. Developing Measurable Objectives
Chris Lee
ITEP/TAMS Center

2. Goal vs. Objectives
Goal: What do we want to accomplish? Why do we want to do this?
Objectives: How will we reach our goal?
Goal is bigger idea
Objectives are smaller, more specific

3. What will we do to reach goal? In what timeframe?
Objectives
What will we do to reach goal?
In what timeframe?
Practical and achievable
Avoid vague words (e.g., “promote” or “encourage”)

4. Objectives Must Be Measurable
Incorporate method for measuring progress or results
If you can’t measure it, you can’t manage it
How much?
How many?
How often?
Observable or trackable results

5. Objectives Need Timeframe
Specify a time period
Start date, finish date and/or deadline
Create timeline with interim target dates

6. S = Specific M = Measurable A = Achievable R = Realistic
SMART Objectives
S = Specific
M = Measurable
A = Achievable
R = Realistic
T = Time-bound

7. To be successful within community, objectives need to be
Also Consider
To be successful within community, objectives need to be
Understandable
Relevant
Agreed to
Assignable
Visible

8. Example Objectives
Identify an energy policy committee, composed of 5 members, by September 30, 2011
Identify training needs of current staff and write a training plan by October 1, 2011