1. Meeting Patron Demand With Streaming Video
Angela Dresselhaus, East Carolina University
Lisa Barricella, East Carolina University

2. Agenda Introduction Why Streaming and Who is Watching?
Literature Review
Current Acquisitions Models
Licensing
Workflows
What’s next?

3. Introduction
Information about ECU, Joyner Library, and Budget

4. Background and Context
East Carolina University Facts & Figures
Joyner Library & Collection
Budget

5. Why Streaming and Who is Watching?
Picture: <a href=" Glasses 3 (PDF)</a>

6. Why Streaming? Immediate access Available To content To an audience
On a wide variety of devices
Anytime
Anywhere

7. Who is Watching?
According to Nielsen research, half of American households use streaming services
Netflix has reached 100 Million subscribers worldwide
YouTube has over a billion users
According to YouTube’s statistics page ( Youtube has over a billion users, half of which view videos from a mobile device.

10. The Literature
Picture: <a href=" with books (PDF)</a>

11. Summary Distance education drives demand for streaming video
Streaming media workflows cross multiple departments
Communicating, tracking, and complying with contracts and applicable copyright law is a challenge
Conservative campus legal counsels often limit a librarian’s authority to follow the lead of streaming rights advocates

12. Current Acquisitions Models
Database, POD, Firm Order

13. Databases

14. Purchase on Demand Entire catalog available
Public performance rights included
Popular choice for campus events

15. Locally Hosted Only 11 of these titles Behind authentication
MARC records in ILS

16. Licensing
Negotiations, Restrictions, Renewals, End users

17. Collection development policies guide negotiations
Agreements respect both business and educational needs
Use master agreements that can be updated with addendums

18. Common restrictions to avoid
Only registered students
No public performance
Must be physically present in a classroom
Must police users to ensure compliance

19. Negotiate renewable contracts for database products
Renewals
Negotiate renewable contracts for database products
Life of File purchases can replace high use VHS & DVD titles
Renewal notifications are important for locally hosted content

20. End users
Licenses content only for the use of all authorized users regardless of physical location
Users are presented with a general statement that defines acceptable use

21. Workflows
From Title Request to Patron Access

22. Workflow Map

23. What’s next?

24. Thank you! Angela Dresselhaus Lisa Barricella Slides Available:
Lisa Barricella
Slides Available: