1. Change the World, Start with ENERGY STAR®
Campaign Creative Guide

2. Overview
The following graphics and tools are available to help you promote your participation in the campaign and drive pledges:
Messaging Guidelines
Primary Campaign Identifiers
Web Buttons
Paper Pledge Form
Image Library
General Usage Guidelines
Questions/Comments

3. Messaging Guidelines Lead Messages: Call to Action:
Change the World, Start with ENERGY STAR
Join us in the fight against climate change
Call to Action:
Take the ENERGY STAR Pledge [at energystar.gov/pledge]
Support Messages (based on space available):
Join millions of others in using products and practices that save energy, save money, and reduce greenhouse gas emissions
Together, we can all make a difference.

4. Primary Campaign Identifiers – Preferred for Partner Use
With Photo (square and horizontal options) - recommended for use where creative space is available, e.g. Web sites, in-store signage, brochures, handouts
Text Only – recommended for use where creative space is limited, e.g. stickers, buttons, circulars

5. Web Buttons

6. Paper Pledge Form
Request electronic copy and reporting Excel spreadsheet file for use at events by ing us at:

7. Image Library
Information about ordering high-resolution images is available at:
Primary Imagery –Preferred for use in building your own creative materials
Secondary Imagery

8. General Usage Guidelines
Below are some general guidelines for using the ENERGY STAR Certification Mark. We encourage you to use our campaign graphics in a way that will help you promote your participation so if you have any questions about these guidelines, please feel free to ask.
The ENERGY STAR name and marks may never be used in any manner that would imply EPA or DOE endorsement of a company, its products, or its services. Neither the marks nor the ENERGY STAR name may be used in any other company name, product name, service name, domain name or Web site title
The marks may not be altered, cut apart, separated, or otherwise distorted in perspective or appearance
The marks may never be used in a manner that would disparage ENERGY STAR, EPA, DOE, or any other government body
The marks may never be associated with products, homes, or buildings that do not qualify as ENERGY STAR.
Partners and other authorized organizations are responsible for their own use of the ENERGY STAR marks, as well as use by their representatives, such as ad agencies and implementation contractors
The ENERGY STAR name should always appear in capital letters
The registration symbol ® must be used with the first time the words “ ENERGY STAR” appear in material and:
The ® symbol should always be in superscript
There shall be no space between the words “ENERGY STAR” and the ® symbol
The ® symbol shall be repeated in a document for each chapter title or Web page
Please refer to the ENERGY STAR Identity Guidelines document for additional information at

9. Questions/Comments
Please contact Cara Clusen, EPA Contractor, at or (703)