1. Primary Health Care Revitalization 2017

2. The Primary Health Care Reform Concept
Development Program
Service Program

3. The Strategic Route Map Application

4. 1 2 3 4 5 6 7 Design the Strategic Route Map (SRM)
Steps in the Strategic Route Map Application 1
Situation Analysis
Community
Destination Statement 2
Design the Strategic Route Map (SRM) 3
Administrator 4
Construct the Strategic Linkage Model (SLM)
Work on the Strategic Linkage Model
(Norm management/Integration) 5
Manager
Construct Action Plan 6
Worker 7
Launching

5. People’s Behavioral Change
Vision
People are able and willing to take care of their own and their family’s health, their environment and their society with faith and determination
The answer lies in
People’s Behavioral Change

6. The Strategic Route Map (SRM-Thailand)
People
Stakeholder
Process
Foundation 6

7. Description
The Strategic Route Map indicates the most convenient and economical route to reach a destination in a given time frame.
This map is used by CEO to direct, monitor progress, and communicate to all concerned.

8. Program Reform :
Norm Management

9. “What is a norm ?”

10. Defining Activity Framework for Norm Analysis
Norm Management :
Defining Activity Framework for Norm Analysis

11. Managing Tasks within a Project to Improve Quality
Activity
* Type and number of task define quality of program
* Identify and upgrade tasks that constitute each activity

12. 1 2 3 4 5 Ranking and Managing Health Program Rank
Underlying Concept : What can be measured can be developed.

13. Higher Program Quality after Intervention
Frequency
1.Continually innovate technical and social intervention measures
3. Establish Learning & Exchange mechanism
2. Upgrade under-par programs 1 2 3 4 5
Rank
Rank Distribution of Health Programs

14. Re-orienting Program Toward Development

15. Program Reform :
Integration

16. 3. Identify problems pertaining to each component of the diagram.
Inter-relationship of Factors Influencing Health of Age Groups (Spider-web Diagram)
1. In order to tackle health issue, first identify age group(s) related to that issue
2. Construct a spider-web diagram, putting one age group at center. If there are more than one age group involved, construct separate diagram.
3. Identify problems pertaining to each component of the diagram.
4. Find existing project for the problem, set up expected norm, adjust project activities and task according to new norm.

17. The Integration Process
Grouping of priority activities
Formulate project
Priority activities according to SRM
Define tasks
Define tasks
Formulate project

18. Program Reform :
Innovation

19. The Social Innovation Process
1.Determined by community
2. Ideas by
Development partners
3. New Ideas/ Make choice
Determine major activities by SRM
4. Reform existing projects to accommodate new choice
8. Authorization & networking
PHC Program
Norm Management / Integration
Allocation of responsibility
Paradigm/behavior change
5. Community determines innovation to be applied
6. Learning & exchange

20. The Innovation Management Plan
Creating People’s Role
Source of Innovation
PIT School/ Exhibition/
Social media/
Study tour / etc.
Paradigm/ Behavior Change
Innovation Portfolio
Authorize
Learning Mechanism
External
Internal
Crystalize idea
Develop model
Learning & exchange
Continuous innovation
Innovation Management Team
Innovation Utilization
Manpower Development
Process
Management
Model development
Make
Innovate
Create
Support program
Reward

21. Technical & Social Measures
The Social Innovation Organization Role
Technical & Social Measures
Needs

22. Learning & Exchange system of PIT Facility

23. Learning and Exchange Facility Operation
Develop Learning & exchange facilities in relation to needs as specified by program’s norm of tasks
Norm of tasks serves as input of PHC Innovation Training (PIT) curricula
PIT network comprising various areas where direct learning and exchange with experienced individual, family and community occur
Health facility or other assigned institution in the area may act as focal point of the network and a part of PIT

24. Action Plan Implementation

25. Action Plan Derived From SRM SRM
Paradigm Shift and
Behavioral Change of Target Group
Apply Social Intervention Measures
Community Project Set-up
Inform- Educate-Communicate
Surveillance - Screening
Learning - Exchange
Inter-sector Cooperation 25

26. Downloaded File May Be Locked For Editing Enable Editing Slides Before Playing Following Videos (Look on Top)

27. Action Plan Derived From SRM
Paradigm Shift and
Behavioral Change of Target Group
Video From Bang Khan, Nakorn Sri Thamrat
Apply Social Intervention Measures
Community Project Set-up
Inform- Educate-Communicate
Surveillance - Screening
Learning - Exchange
Inter-sector Cooperation 27

28. Action Plan Derived From SRM
Paradigm Shift and
Behavioral Change of Target Group
Video From Bang Khan, Nakorn Sri Thamrat
Apply Social Intervention Measures
Community Project Set-up
Inform- Educate-Communicate
Surveillance - Screening
Learning - Exchange
Inter-sector Cooperation 28

29. Action Plan Derived From SRM
Paradigm Shift and
Behavioral Change of Target Group
Video From Bang Khan, Nakorn Sri Thamrat
Apply Social Intervention Measures
Community Project Set-up
Inform- Educate-Communicate
Surveillance - Screening
Learning - Exchange
Inter-sector Cooperation 29

30. Action Plan Derived From SRM
Paradigm Shift and
Behavioral Change of Target Group
Video From Bang Khan, Nakorn Sri Thamrat
Apply Social Intervention Measures
Community Project Set-up
Inform- Educate-Communicate
Surveillance - Screening
Learning - Exchange
Inter-sector Cooperation 30

31. Action Plan Derived From SRM
Paradigm Shift and
Behavioral Change of Target Group
Video From Bang Khan, Nakorn Sri Thamrat
Apply Social Intervention Measures
Community Project Set-up
Inform- Educate-Communicate
Surveillance - Screening
Learning - Exchange
Inter-sector Cooperation 31

32. Action Plan Derived From SRM
Paradigm Shift and
Behavioral Change of Target Group
Video From Bang Khan, Nakorn Sri Thamrat
Apply Social Intervention Measures
Community Project Set-up
Inform- Educate-Communicate
Surveillance - Screening
Learning - Exchange
Inter-sector Cooperation 32

33. Action Plan Derived From SRM
Paradigm Shift and
Behavioral Change of Target Group
Video From Bang Khan, Nakorn Sri Thamrat
Apply Social Intervention Measures
Community Project Set-up
Inform- Educate-Communicate
Surveillance - Screening
Learning - Exchange
Inter-sector Cooperation 33

34. On Revitalizing Primary Health Care
Find for ourselves if we have faith in what we are going to do
Have courage to hold on to our belief.
Keep innovating
anything is possible