1. What is it? How is it used? Why do we care? So now what?
Propaganda
What is it?
How is it used?
Why do we care?
So now what?

2. Propaganda: biased, one-sided communication meant to influence the thoughts and actions of an audience

3. Methods used are generally stronger than basic persuasion
It may conceal contradictory information.
It may discourage debate.
It may lie or distort facts.
It may rely on simple, repetitive phrases.
It may work to gain trust of the audience.

4. It may use powerful symbols.
It may use connotative meanings (words with emotional attachments)

5. Where is it found? Print (magazines, newspapers) TV Radio
It is all around you

6. Why?
To manipulate
YOU!

7. Propaganda may use Comparison Emotional appeal Facts/Figures Humor
Sexual appeal
Security
Slogans

8. Benign (harmless) yet familiar ad slogans can sell anything from toothpaste to credit cards.
Got Milk?
When you care enough to send the very best
Have it your way
For everything else, there’s Mastercard
Reach out and touch someone
Built Ford Tough
Pepsi – A new generation

9. More serious campaigns
Find the strength you never knew you had
(National Guard)
Just say No
Be all that you can be

10. Political Campaigns Sometimes take focus off issues to sell an idea, implying only that candidate can produce the desired outcome.
Regan campaign of ’84 (Four years later more people can buy homes, new cars, and more jobs are available.)
Johnson campaign of 64 (We must create a “world where all God’s children live. We must love each other or die.” )

11. In the most negative light – propaganda can
Be defined as ideas, information, allegations spread deliberately to further one’s cause or to harm an opposing cause.
(Watch and read carefully in Animal Farm to see whether the propaganda is benign (meaning harmless) or negative.)

12. So what does it matter to me?
Be informed
Be aware
Make wise decisions
See beyond the hype and emotion
By knowing that you are bombarded daily, on all fronts: commercial, societal, political

13. Think for yourself and evaluate
Orwell believed that people’s ignorance contributed to their political and social oppression
Don’t become one of the non-thinking “sheep” of society.

14. So what now? Practice by creating Organize teams of three
Create a slogan to sell an idea, group, product, club, activity
Write a brief, yet formal description of your goal, slogan, audience, and method of persuasion
Present and sell your slogan to the class
Evaluate the slogans of your peers