2. REACHING COLLEGE STUDENTS
Top 3 Purchasing Influences:
Friend Recommendation
Coupons, Both Online & Mobile
Product Review Sites/Blogs
50% of students prefer word of mouth to receive information from retailers about products and services.
64% of students reported taking advantage of buy-one-get-one-free sales.
86% of students say that they would shop at their favorite stores more often if they offered student discounts.
80% of students say that Facebook and Twitter is the most effective way to reach them.
Source: On Camus Research
College Student Buying Behavior 2014

3. The percentage of students that spend money each month on these items/services.
Bars
Fashion
Electronics
70%
70%
60%
Live Music
Media
59%
57%
Studybreakscollegemedia.com

4. COLLEGE STUDENT DIGITAL TRENDS
49% of students report daily usage of a second screen while watching TV.
34% of students say the most important feature of using social networks is staying up to date with brands.
College students spend 11.4 hours a day with technology.
On average, college students own 6 technological devices.
Mobile Trends Among College Students:
93% use mobile devices to search for business information.
87% never leave without their cell phone.
76% use their mobile device to find deals or coupons.
68% use their mobile devices to find deals or coupons.
MarketingCharts
Global Newswire Crux Research
Research That Drives Results
College Student Buying Breakdown 2014.