1. I have the storyboard, what’s next? Hosted by Kristina Smith
Technology SIG: Video Training
I have the storyboard, what’s next?
Hosted by Kristina Smith

2. Kristina Smith 10 years of multimedia production Video production
Instructional design
Graphic design
E-learning development
Business owner

3. Questions?

4. Let’s share

5. What challenges are you facing?

6. Why use video in training?
Power of images
Relating through storytelling
Diverse delivery options
It can be faster
It’s fun!

7. Really, why use video? Of all the data in the universe, 60% is video.
In Jan 2014, 190 million Americans watched 75.6 billion videos.
– shutterstock 2014
One minute of video is worth 1.8 million words.
Forrester Research – 2014
Retention rate for visual information can reach 65% vs. 10% for text-based information.
Social Media Today – 2013

9. Engage Create a connection You have about 10 seconds
Give the viewer a reason to learn more

10. What do you want to say? Solve a problem
Keep messaging short and punchy message
Intrigue first, then offer the details

11. How do you want to say it?
Interview
Animation
Host
Dramatization

13. Be authentic Casual tone Interview footage Why is it better?
Don’t try to script authenticity

14. Show, don’t tell Be clear and simple Show it, don’t say it
Consider a scene or b-roll to enforce or shorten narration

16. Creating your own video
Pre-production
Build Your Plan
Production
Work your plan
Post-production
Fine tune the plan
Distribution
Share your plan

17. PRE-PRODUCTION

18. Do some research See what others are doing Search for key words
What do you like / dislike?
Think about distribution channels before you begin

19. Build your story Make it interesting Solve a problem
Think about your audience
Involve a director

20. When you think of a script or a storyboard what comes to mind?

21. Create a script Write your script or outline Keep it short
Use a two column format
Read it out loud 
Get a consultation

22. Scripts / Storyboards

23. Length – 2 mins! Word Count Length 75 30 seconds 150 1 minute 225
1 minute, 30 seconds
300
2 minutes
375
2 minutes, 30 seconds
450
3 minutes
525
3 minutes, 30 seconds
600
4 minutes

24. Non-scripted Use an outline Create questions Write sample answers
Don’t be afraid of hard questions
Don’t share questions with the talent

25. Non Scripted – Interview Questions

26. Location

27. Outdoors Sun Wind Weather / rain dates
Purchase windscreen for your mic

28. Indoors Space (at least 20 ft.) Choose a simple background
Lighting / windows
Noise (loud AC, refrigerators, neighbors)

29. Hiring your crew It takes a village What to look for in a crew Skill
Creative and business demeanor
Understanding of the process
Cooperation and interaction

30. PRODUCTION
Lights
Camera
Action

31. Lights

32. Positioning
Don’t stand too close to the wall
Take a few steps forward

33. Beginner Cameras Flip cam Canon DSLR iPhone Use a tripod
Watch YouTube to learn more about your camera

34. Sound Recording devices The clapper
Position yourself close to the recording source
Audacity

35. Action Use your iPod or tablet as a teleprompter Check your focus
Take lots of takes

36. Action Don’t rush it Choose to look at the camera or interviewer
Speak clearly and be animated and friendly
Stay calm
Complement the talent

37. POST-PRODUCTION

38. Stock footage May be more cost effective than filming
Professional quality
Shutterstock
iStock video
Videohive

39. Stock music Feel it Use good dynamic tracks Killer tracks Premium beat
Audio jungle

40. Stock graphics Can save time and money Professional quality Thinkstock
Shutterstock
Istockphoto.com

41. DISTRIBUTION

42. Share it Find influencers or peers to share video
Where can you share it?

43. How you can save $$$ Create your own script Supply the talent
Supply the location
Be on the crew
Train in-house staff

44. COMMUNITY SUPPORT Thank you!
View the entire DriveKindRideKind video at
Special thanks
Microassist
Jason Smith
Angelique Harkin
Jeremy Olson
Please Be Kind to Cyclists

45. Questions?