1. AFVT vs. Competitors AFVT Fit Suma Eden
Owned by
Ecolab
HealthPro Brands
Diversey
Reduces 99.9% of pathogens* in wash water for RAC**
Reduces pathogens* on surface of further processed produce
Reduces spoilage organisms in wash water of fruits and vegetables
No rinse required
Visible dispensing (proof of delivery)
Concentrate safe to handle without gloves
Reliable dispensing in Foodservice
TM/MC
73% of customers use Water to was produce.
Huge opportunity to grow produce wash market.
Victory is well underpriced in the market
Competitive pricing is in line with pricing of AFVT
Victory current avg. spend per location is $170
Average customers will use approx. one 2.5 gallon case per month, about 13 cases per year.
Avg Annual Spend per location at $70 per case is $910
High produce volume customers will use approx. two 2.5 gallon cases per month, about 26 cases per year
Avg. Annual Spend per location at $70 per case is $1820
*Pathogens: Escherichia coli O157:H7 , Listeria monocytogenes and Salmonella enterica
**For fruit and vegetable raw agricultural commodities (RACs) when used according to the label instructions