1. Analyzing and Evaluating an Advertisement
AIR conditioner “blue star”
Ethar H. AL-Yousif

2. Outline * Background of the Advertisement * The Advertisement
* Persuasion Tactics
* Effectiveness
* Summary

3. Background of the Advertisement
* This Ad is about a man and a woman who were speaking in a hot room.
* The length is 41 seconds.
* The ad described the air conditioner "Blue Star" how is cool and comfortable.
* It’s aimed to people of all ages, genders, who care about a good quality of air conditioning and have a good income.

4. The Advertisement

5. Persuasion Tactics
The advertisement used facial expressions as tactics instead of speech
* The man was disturbed from the debate and disquiet because of heat place.
* The woman had angry reaction and her face looked like it from the extreme heat.
* The situation and the mood of men and women change to an excellent case after opened the air conditioning "blue star".
* The music was annoying, so it drag you to see what will happen in the end of the advertisement
The music turned to quiet music in the end.

6. Reasoning Errors
- The locations is not clear that it is hot, there is no sweating on one of them!
- It supposed to be filming in one place, not two places.
- They did not focused on the other speakers.

7. Effectiveness
* The advertisement was effective, he used the movements instead of words when he and she were angry from heat, and suddenly changed to excellent condition after opened the air conditioning.
* The advertisement was shorter than a minute, but it was a clear sense.
* It can be more effective if they gave us the speaker's face with the man and how temperament and women as well as.

8. Summary
* The advertisement was about air conditioner called "Blue Star" and is aimed to all the people.
* In this advertisement, used the tactics of persuasion "the movements rather than the speech" and the voice was troublesome to quiet.
* If you want do an advertisement you must be a clear meaning, short and effective such as this advertisement.