1. What should she have said?

2. What is the ideal acceptance speech? At last weekends BRIT awards, Adele was unhappy that her acceptance speech was cut short because the show was over running, and this was the best response she could come up with. Is the art of speech dead?

3. A persuasive speech appeals to us in three ways: WHAT DO YOU THINK THESE THINGS ARE?

4. LOGOS ETHOS PATHOS THE APPEAL TO REASON THE APPEAL TO CHARACTER THE APPEAL TO EMOTION An easier way to remember this is as an appeal to the head and to the heart !

5. Rhetoric These three features make up RHETORIC, does anyone know what rhetoric is? ‘Rhetoric is the art of discourse, an art that aims to improve the facility of speakers or writers who attempt to inform, persuade or motivate particular audiences in specific situations.’

6. List as many persuasive techniques as you can. You have till Mr Mitchell stops talking. http://www.youtube.com/watch?v=kg e9ZzjsfW8

7. We are going to add a couple of persuasive techniques to our list from last week Similes Metaphors Opinions Facts

8. Last student standing Number yourself 1-4 Number 3s stand up When it is your group’s turn you must give one persuasive technique – if you cannot or repeat one given by another team you must sit down. Pupil

9. Barack Obama One man who is a particularly effective rhetorician is Barack Obama and we are going to be looking at a persuasive speech he gave.

10. A Whisper in Springfield Look at Barack Obama’s speech addressing a rally on the eve of his election as American president. What is the: G enre? A udience? P urpose?

11. Persuasive Techniques Student 1= underline emotive language Student 2 = underline repetition Student 3 = underline use of direct address Student 4 = underline use of lists (including power of 3)

12. How does Obama Use language to Persuade and Motivate.

13. “How does the use of language in this speech make it effective?” Write one PEE paragraph answering this question. Pick one persuasive device you have underlined and analyse how it helps make this speech powerful and persuasive. Tip: write a lot about a little.

14. “How does the use of language in this speech make it effective?” P: In this speech Obama uses _________ to help convince people he is going to win the election. E: An example of this is found in the line… E: Explain and develop your point…

15. How does the use of language make this speech effective? P: In this speech Barak Obama uses a range of persuasive techniques to persuade his listeners that together they can make their country a better place. One of these is an extended metaphor in which he compares people’s desire for change to a whisper which later becomes a chorus of voices. E: He opens his speech talking about ‘a whisper in Springfield’ and ends describing ‘a chorus of millions calling for change.’ E: The idea of a whisper getting louder and louder as more and more people join the campaign gives Obama’s listeners the sense that they are part of a powerful movement, gathering strength all the time to the point where they cannot lose. This will make them feel positive about the coming election which is the point of the speech.

16. How does the use of language make this speech effective? P: In this speech Barak Obama uses a range of persuasive techniques to persuade his listeners that together they can make their country a better place. One of these is an extended metaphor in which he compares people’s desire for change to a whisper which later becomes a chorus of voices. E: He opens his speech talking about ‘a whisper in Springfield’ and ends describing ‘a chorus of millions calling for change.’ E: The idea of a whisper getting louder and louder as more and more people join the campaign gives Obama’s listeners the sense that they are part of a powerful movement, gathering strength all the time to the point where they cannot lose. This will make them feel positive about the coming election which is the point of the speech.

17. What comes after PEE? P – point E – evidence E – explanation (straightforward explanation of how the language helps the writer achieve his / her purpose) D – development (more specific detail about the effects of the language used) A – analyse (detailed break-down of how individual words and phrases fit writer’s purpose) E – evaluate (judge how effective techniques are in achieving writer’s purpose)

18. Yes, you can do better! Discuss connotations of whisper, voices echoing, and swelled to a chorus. Discuss idea that people want to be listened to by politicians so this image is appealing Discuss the way the idea building up through the speech helps speech build to a crescendo.

19. Plenary Decide which persuasive technique you think Barack Obama uses to greatest effect in his speech. Write two sentences stating which persuasive technique you think it is and how it is effective