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Introduction A good flyer should be informative but also make people excited about your science. Think about your audience
How much is too much? Think about the size of your flyer and the amount of information you want to convey. Keep text short and snappy – if you have more to say than the space allows, think about a different format (maybe a booklet) or direct viewers to your website for more information.   Be bold and beautiful Make your flyer stand out by using colour and beautiful images or diagrams. The ideal image resolution is 300dpi (images copied from Internet are usually 72dpi) and you should ensure you have permission to use them and include the appropriate image credit.
Why is your science important to people?
What would people find surprising, mysterious or awesome about your work?
Is the content relatable to the lives of everyday people as well as to scientists?
Your story needs to appeal to different audiences. This might sound tricky but try to remember that most people are drawn to the pleasure of finding things out. Scientists are naturally curious and curiosity is universally relatable and engaging whether the viewer is a Royal Society Fellow, fellow researcher, science-interested layperson or school pupil.
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