1. Retail Store Marketing

2. What are we doing here? Who I am I?
Welcome! Marketing taught through the retail-eye.
Have fun. Learn a lot.
Who I am I?
Mrs. Slatin: your Retail tour guide
Marketing Geek
Bits about me: teacher, mom, dog-mom
What I love: food, music, concerts, my family, dogs, travel

3. Course Overview Units: Introduction to Marketing Economics
Intro to Marketing
Market Segmentation & Marketing Mix
Store Training
Visual Merchandising
Branding
Promotion
Market Research
Retail Project: create your own retail business idea

4. Learn marketing/business and practice those skills in our “retail lab”: The Maple Tree.
Enroll in Retail Store Management next year to earn math-related credit and work in the store!
Must have successfully completed taken Retail Marketing.
In the store:
Trained by store management
Work in store near the end of the trimester
Apply what you have learned in class

5. Staying Organized Class Box- materials/handouts
Check Powerschool: every week. After two weeks what happens?
Turn in
No name papers. One week.
Leaving the room
Cell phones
Late work
Make up work
Staying Organized

6. Redemption Points: (aka Extra credit)
School picture (5 pts for underclassmen, 10 pts for seniors)
Magazines- up to 10, 1pt each. (school appropriate magazines)
School Spirit or Professional Dress (every Friday- 2 pts.)
Cool Marketing Stuff- To Be Determined by your explanation! (1 max, 10 points)
Positive Thoughts- 2 points on any work turned in for a grade.
“Retail Marketing has changed my world and I look forward to hearing Mrs. Slatin’s dry sarcasm and uncanny wit every day.” = 2 pts
Marketing Guest Speaker- 40 point (must pre-schedule with teacher 2 weeks in advance)
Field Trip Opportunity for Marketing- 100 points (must pre- scheduled with teacher 2 weeks in advance)
Redemption Points: (aka Extra credit)

7. Course Expectations Take a risk and problem solve Be honest
Be creative
Be open to new ideas from others
Work hard
Make your own weather
Don’t ruin the bus ride for others
Make your own weather!
Don’t ruin the bus ride for everyone

8. Bottom line- the big No’s
No phones during teacher instruction!
We are learning to run a business- be professional and care about the impression you make on customers and others.

9. Marketing Class Expectations and Standards
Within one minute of the 2nd bell, students will be ready to learn, engaged, and respectful of our class community.
Phones away, backpacks on floor, materials for the day ready and out.
Talking when other students or the teacher are talking to the class is not an acceptable class standard.
Colleges and your future employers expect this as well OR your future employees when we all work for you!
Daily:
Marketing Class Expectations and Standards

10. How do you find me outside of class?
Xblock Tuesday- in this room or the Business Tech Office
Outside of school: Target, walking my dogs, middle school mom uber
How do you find me outside of class?