1. ProCare Hospital
Done by:
Zainab Al-Beesh
Nouf Al-ardhi

2. Background of the company
ProCare Hospital is a private hospital owned by AbdulRahman Saleh Al-Rajhi & Partners Co.
ProCare hospital promises is to provide comprehensive health care services to its local community and become one of the best hospitals in Saudi Arabia.
The hospital contains 66 beds.
They use high technology in their healthcare center, and their staffed are qualified, motivated and well trained.

3. Products/Services Online appointment Pre-registration form Newsletter
Ambulance services
Nursing
Health Packages

4. Pulmonology
Reproductive health
Dermatology
General surgery
Cardiology
General pediatric
Diabetes
Dentistry
Neonatology
Ear, nose & throat
Plastic surgery
Radiology
Laboratory

5. Vision
To be the leader in providing efficient healthcare services in Kingdom of Saudi Arabia with an internationally -accepted class of service.
Mission
ProCare Hospital is a privately owned, secondary health care center dedicated to providing compassionate, superior healthcare services in a financially viable manner, to all age groups.

6. Objectives Excellence Compassion Integrity Respect Responsibility
Trust

7. SWOT Analysis Strengths: Multiple nationality staff
Motivated employees
On site fitness center
Latest technology
Nursing programs & orientation
Special services
Weaknesses:
Low number of beds
Weak customer service.

8. SWOT Analysis (Cont.) Opportunities: Location New technology
Competitor vulnerabilities
Training programs and courses
Threats:
Increased competition
Low prices of competitors
Economic shifts
Competitors access to channels of distribution

9. Position in Industry: Target Markets: Health care industry
Mass marketing
Geographic area
High income
Woman
Health care industry
New entrant
Medical, dental & other human health activities
Supervision of the Ministry of Health (MOH)

10. Assessment Must focus on: Maintaining a good reputation.
Success is highly anticipated.
Must focus on:
Maintaining a good reputation.
Doing research on other competitors & the industry.
Eliminate the weaknesses & threats.

11. Thank you for Listening 