1. Music Express Magazine
Telesales Training

2. What is Music Express? A classroom music magazine for grades K-6
John Jacobson
Very successful - has over 3,000,000 student readers
Excellent classroom resource
Great content

3. Subscription Details Subscription season is May-September
Early bird deal before May 31
Ships 6 times/year
Each issue arrives the month before the date on magazine
Except:
August/September: 2-3 weeks after order placement
December: mailed out in September, arrives in early October

4. Volume 17 Subscription Options
Premium: 1 Teacher Edition, Online Audio and Video, Digital Lessons
Premium Plus: 1 Teacher Edition, Online Audio and Video, Digital Lessons, 30 Printed Student Editions
Both subscription packages are $195
Shipping is included (US, Canada, Mexico)
IMPORTANT: CD ---> Online Audio

5. Volume 18 Subscription Options
Premium Plus: 1 Teacher Edition, Online Audio and Video, Digital Lessons, 30 Printed Student Editions
$195 price
Teachers may opt out of receiving student magazines
Shipping is included (US, Canada, Mexico)
IMPORTANT: CD ---> Online Audio

6. Definitions of Content
Teacher Edition: complete lesson plans for each song in the student edition, piano accompaniments, choreography notes, national standards outlined
Online Audio and Video: Accessible in My Library through code in teacher edition, includes full performance and accompaniment audio recordings, choreography videos, and other engaging video lessons
Digital Lessons: fully projectable, interactive songs and lessons from the student and edition edition, worksheets, interactive listening maps, and more!
Html-based web file
Only requires internet access once to download, then all content is always on desktop
About 1 GB file size
Printed Student Editions: 16 full-color pages with music, stories, listening maps, and more

7. Subscription Add-On’s
REGULAR ADD-ON’S
(Vol 17 only) Extra Teacher Edition (6 per year) $100.00
Extra Student Edition 10-paks (6 per year) $40.00
ADD PHYSICAL COPIES OF DIGITAL CONTENT
Enhanced CD’s (6 per year) $20.00
Digital Student Lessons on DVD-ROMs (6 per year) $20.00

8. Downloading/Using Digital Lessons
Using audio and video in My Library
Downloading digital lessons from My Library
Content included in digital lessons
Using iSong

9. Website Resources Subscribe online (orders go to Amy S in Winona)
ME Downloads
$9.99 downloadable lesson pack includes singer pages, piano accompaniment, teacher lesson plan, full performance and accompaniment recordings, and interactive PDF of singer pages to project
Current issue content
My Library
Teacher’s Corner (The Music Show)
Survey (updated for 2017)
Resources - old choreography videos, old teacher tips, back issue search, suggestions for funding, teacher workshops
Inside Music Express - content calendar
Contact Us - FAQ’s

10. Social Media
YouTube has previews of videos and content in the next issue
YouTube has tutorial videos for downloading the digital lessons, using digital lessons, using iSong
Facebook has a great following, thousands of teachers interacting on there
Twitter

11. Keying Orders

12. Answering Phone Calls
“Thank you for calling Music Express Magazine, this is ________”
Phone call may be teacher/school secretary placing an order for renewal/new subscription, question regarding online audio to video transition, question regarding the new digital lessons, ME Downloads, etc.
If they order premium for Vol 17, explain that premium does not include magazines, but premium plus does
Premium (Vol 17 only)
Premium Plus

13. Answering Phone Calls Be polite, patient, persistent
Polite: Many of these teachers are asking a question that you’ve heard several times, but it’s still a first to them.
Patient: You will likely speak with teachers who are frustrated with the transition in technology...listen to them, sympathize, apologize for confusion, provide them with a solution or call them back.
Persistent: Always focus on positives - encourage them to watch the tutorial video and download the digital lessons, tell them that we’ve heard their feedback and are constantly implementing changes to make the technology more user-friendly.
Take ownership of each phone call...take down contact info and call back if needed
Questions
Content - Janet Day x5316
Changing type of subscription package, price adjustments - Amy Storm x7244
Workshops, suggestions, technology issues, general - Audrey Oppermann x5276

14. Dealer Program Dealers sell Music Express and receive 25% commission
Forward interested dealers to DSM/AM, or to Audrey if their rep is unavailable
If they ask about a subscription binder, take down their 1) account # and drop ship # (if applicable), 2) the contact’s name, and 3) the contact’s
this info to Audrey
Binder will ship out from MKE office
Telesales binder - Kasey’s cube
Keying orders is slightly different

15. Most Frequently Asked Questions
Where are my CD’s?
How do I access my digital lessons?
Why don’t my digital lessons work?
What is the difference between Premium and Premium Plus?
Why are the Premium and Premium Plus editions the same price?
Where is the access code?
When will I see my first shipment?
Can I make an audio CD?
Can I use the access code in my teacher book on multiple computers?
Do I need internet to use the digital lessons?
Could you send me an invoice?
I can’t find the choreography videos online...where are they?
How do I download my audio files to iTunes?
When will my _____ issue arrive?

16. Most Frequently Asked Questions - Answers
Where are my CD’s? Starting with Volume 17, we have made the transition from CD’s to online audio access. You still have access to all audio files through the 16- digit access code in your teacher edition. If you would still like a CD, you can make one by downloading the audio files or order all 6 physical CD’s from us for $20/year.
How do I access my digital lessons? Are you using Windows or Mac computer? I’ll send you a YouTube tutorial video with step-by-step instructions for downloading your digital lessons, then feel free to call back with questions.
Why don’t my digital lessons work? Do you see a blank screen that says “loading?” If so, the “zip files” were not extracted properly. Delete the current file from your desktop, I will send you a YouTube tutorial video with step-by-step instructions for downloading your digital lessons.

17. Most Frequently Asked Questions - Answers
What is the difference between Premium and Premium Plus? Both are $195 and have 1 teacher edition, online access to audio and video, and digital lessons...premium plus has 30 student magazines
Why are the Premium and Premium Plus editions the same price? We wanted to offer teachers the options to not receive the student magazines, since some of them don’t use them or don’t like to archive them.
Where is the access code? Inside cover of your teacher edition
When will I see my first shipment? 2-3 weeks from order placement date (but allow up to 4 weeks)
Can I make an audio CD? Yes - send them Audio CD tutorial from YouTube page.

18. Most Frequently Asked Questions - Answers
Can I use the access code in my teacher book on multiple computers? Yes
Do I need internet to use the digital lessons? You only need internet ONCE to download the digital lessons...then the digital lessons never require internet access
Could you send me an invoice? Yes (Ask for customer number or look them up in MKE AS400 by billing zip code under school/district/teacher name...track orders in Op “7” in Winona AS400...send them the invoice from the SD with a billed amount of $195
I can’t find the choreography videos online...where are they? My Library only - we wanted to make them available exclusively to our subscribers (they were previously on YouTube and website)
How do I download my audio files to iTunes? (Send instructions)
When will my _____ issue arrive? (Track the individual school’s shipment for that particular issue, with $0 as billed amount)

19. Other Frequently Asked Questions
Does each teacher edition come with a different access code?
How do I get to “iSong?”
If I sign up in the middle of the year, will I get the issues I have missed?
Can I purchase individual Music Express packages rather than a full subscription?
Can you send our school a W9?
Do you have a packing list you can send me?
How do I find my customer number?
I’m looking for “this song” from “this edition”...do you have this available?
Where can I find choreography notes?
Where are the PDF’s that were normally found on the audio CD?

20. Other Frequently Asked Questions - Answers
Does each teacher edition come with a different access code? Yes, every single teacher edition has a different access code.
How do I get to “iSong?” Download the digital lessons and click on individual student edition songs, click on the “iSong” button.
If I sign up in the middle of the year, will I get the issues I have missed? Yes - you will receive the issues you’ve missed up to that point, then the other issues will ship out periodically.
Can I purchase individual Music Express packages rather than a full subscription? You can purchase back issues on Music Dispatch’s website or call Music Dispatch to place an order with a credit card, or you can bill the school with a PO (NOT under 23_______ Music Express account, but 19_______ school account)

21. Other Frequently Asked Questions - Answers
Can you send our school a W9? Yes, you will need to call our credit department (give them Winona’s phone # and Sue Pientok’s extension x7267)
Do you have a packing list you can send me? No - since we do bulk mailings of the magazine 6 times a year, we do not have packing lists available...however, I’d be happy to send you an invoice
How do I find my customer number? This number is on your renewal notice letter, otherwise I’d be happy to look this up for you
I’m looking for “this song” from “this edition”...do you have this available? (use back issue search on Music Express website, see if we still have stock of this...Ex: search “Express 2016 Aug” in Winona AS400 “Option 12”

22. Other Frequently Asked Questions - Answers
Where can I find choreography notes? In the piano accompaniment PDF (in My Library or your teacher edition)
Where are the PDF’s that were normally found on the audio CD? In My Library...or you can access these by downloading the digital lessons