1. Marketing Strategy
(SUGGESTION)
July 25, 2014
Gunho Kim

2. Technology and Special Features

3. Power and quick maneuverability
What is TRI-VOLTAGE SYSTEM？
Power and quick maneuverability
Two opposites combined
As a result of many years of research, YONEX has developed a racket beloved by athletes that combines exceptional power and strength with great handling
Weight Distribution
Weight distributed in the joint and 2 and 10 o’clock
areas of the frame with a Tungsten composite
(which is stronger and 2.5x denser than steel)
Heavier head = increased power
Frame Shape
By changing the thickness of the frame around
the joint and 2 and 10 o’clock areas,
strength and power is increased

4. New Proposal for competitive athletes
Newly Evolved
TRI-VOLTAGE SYSTEM
New Mechanism

5. The use of NANOMETRIC to improve Power
Newly Evolved TRI-VOLTAGE SYSTEM
The use of NANOMETRIC to improve Power
Linked grommet system
Localized weight distribution
POINT1
Linked grommet reduces
power loss
POINT2
Extra space between single grommets eliminated
to maximize contact time between shuttle and string
for maximum transfer of power
2.9％UP
Power compared to VT70
*Tested by YONEX

6. New Mechanism

7. Customize Power Performance with E-tune
New Mechanism E-tune①
Customize Power Performance with E-tune
Head Parts
Image of Head part
Attach E-tune Head parts
on top of the linked grommets
Joint Parts
Image of Joint part
Remove original grommet
and insert E-tune Joint part

8. 4 Possible Patterns Super New mechanism E-tune② Power Hitter
No E-tune parts
E-tune Joint parts
E-tune Head parts
All E-tune Parts
Super
Power Hitter
Power Hitter

9. 110％ 106％ 104％ 100％ Research Data Power Comparison POWER WEIGHT
All E-tune parts attached
110％
E-tune Upper parts attached
106％
*Testing machine with consistent swing
　　　　speed used for comparison data
Power increase has been revised.
E-tune Lower parts attached
No E-tune parts
104％
100％
WEIGHT
*Tested by YONEX

10. Confirm position and thread
Specifications
Customization of the Tri-Voltage System allows for even more power
Product Name
VOLTRIC 70 E-tune
Product Code
VT70ETN
Colour
White
Flex
Medium
Weight/Grip Size
4UG4,5 / 3UG4,5
Material
Frame: H.M. Graphite, Tungsten, NANOMETRIC
Shaft: H.M. Graphite, Ultra PEF
Joint: New Built-in T-Joint, T-ANCHOR
Stringing Advice
4U: lbs, 3U: lbs
Made In Japan
*Caution when stringing
STEP1
STEP2
STEP3
String up to the
linked grommet
Confirm position and thread
string through E-tune
Affix E-tune and
finish stringing

11. Further POWER UP
your swing
E-tune Accessory
AC-ET 1

12. Solid feel and improved repulsion Holds shuttle on string bed longer
E-tune Parts Comparison
AC-ET1
Included Parts
Nylon + Tungsten
Material
Nylon
Purple
Color
Orange
Solid feel and improved repulsion
Holds shuttle on string bed longer
Feature

13. Additional 3 patterns Extra E-tune Parts① No E-tune parts
E-tune Joint parts
E-tune Head parts
All E-tune parts

14. Personal customization for optimal performance
Extra E-tune Parts②
Seven Configurations
Personal customization for optimal performance
WEIGHT 7
All
Purple Parts
All
Orange Parts
‘POWER’ has been amended to ‘REPULSION’ on the matrix.
Purple
Upper parts
Orange
Upper parts
PATTERNS
Purple
Lower parts
Orange
Lower parts
CONTROL
REPULSION
No E-tune parts

15. Specifications E-tune Parts 1 Infused with Tungsten composite
which increases shot speed and
offers a solid feeling at contact
Product Name
E-tune Parts 1
Product Code
AC-ET1EX
Colour
Purple
Material
Nylon, Tungsten

16. Instruction for Demo day
Recommended VOLTRIC 70 E-tune Demo Day Racquet Configurations and Player Instructions
Here are some recommended configurations and instructions for players when they test the VOLTRIC 70 E-tune.
Equipping racquet with both orange upper and lower parts.
Equipping racquet with orange lower parts. (A top-light configuration, should be easy to handle for many players.)
Equip racquet with orange upper parts. (Recommend to players who seemed unsatisfied with configuration 2. Have them compare with configuration 1.)
No attachments. (Have players compare with the above configurations. A lack of attachments should be the most natural for most players.)
Equipping purple parts in configurations 1 through 3. (Have players compare the orange parts’ bite with the purple parts’ high repulsion.)
Have players find their favorite configuration. Get players to experience the game in a way they haven’t before.

17. No local promotion Local promotion Marketing Strategy (Key points)
How to emphasize new and improved technologies for VOLTRIC 70 ETUNE
How to make consumers feel the difference among 7 patterns of customization
No local promotion
Local promotion
less interest to VOLTRIC 70ETUNE
Cause misunderstanding on customization
Same marketing strategy as before
(emphasizing players)
People can feel the difference
Correct recommendation of suitable customization for play style
Direct feedback from consumers

18. LOCAL PROMOTION Marketing Strategy SPECIAL VOLTRIC 70ETUNE DEMODAY
DEMODAY WITH RETAILERS, COACHES AND SALES/PROMOTION STAFF
MAKE SCHEDULE FOR VOLTRIC 70ETUNE DEMODAY IN EACH REGION AND MAJOR CITY (10 PLACES)
DEMO-KIT
PREPARATION OF 7 PCS OF VOLTRIC 70ETUNE WITH DIFFERENT PATTERNS IN A BAG
WITHOUT YOUR SALES OR PROMOTION STAFF, CONTRACTED COACHES AND RETAILERS CAN MANAGE VOLTRIC 70ETUNE DEMODAY WITH THIS DEMO KIT
HOW MANY? MAX. 10SETS -> RENT TO SMALL CLUBS OR SPECIALIST AFTER FIRST 10 DEMO DAY

19. COMMUNICATION Marketing Strategy
LAUNCH OF VOLTRIC 70ETUNE & DEMO DAY SCHDULE
BY NEWS LETTER
BY SNS
BY WEBSITE

20. START WHEN ? Marketing Strategy FROM SEPTEMBER
WE HAVE LOTS OF YONEX TITLE SPONSORSHIP TOUNAMENTS FROM SEPTEMBER IN EUROPE
YONEX BELGIAN OPEN
YONEX DUTCH OPEN
YONEX DENMARK OPEN
YONEX FRANCE OPEN
IF WE HAVE DEOMO DAYS DURING THE TOURNAMENTS, THERE WILL BE NO SPECIAL EFFORTS TO GATHER THE CONSUMERS.

21. HOW HEAD OFFICE WILL INVOLVE?
Instruction for Demo day
HOW HEAD OFFICE WILL INVOLVE?
　　SPECIAL SUPPORT FOR 10 SETS OF DEMO KIT
IF YOU PREPARE 10SETS OF DEMO KITS, IT WILL REQUIRE TOTAL 70PCS OF RACKETS AND 20SETS OF AC-ET1EX (ADDITIONAL PARTS). HEAD OFFICE WILL SUPPORT YOU 20PCS OF VT-70ETUNE AND AC-ET1EX.
ADVERTISING DATA (POSTER / LEAFLET)