1. Hints & Tips Adam Wilson, vInspired adam.wilson@vinspired.com
Lottery Fundraising
Make a difference, make your mark
Hints & Tips
Adam Wilson, vInspired

2. Lottery / Statutory Funders – London Environment Sector
Reaching Communities
Young Roots

3. Guiding Principles Research! Funder and ‘what’s out there’
Follow guidelines faithfully, but try and start a conversation
Monitoring & Evaluation
Logic-frame or ‘Theory of Change’ model for your work
Apply in time!
Reporting – progress & financial
Create a solid, long-term relationship
Applying again for continuation or new funding if appropriate.

4. The Issue ‘Lead with the Need’…
What social issue/problem are you trying to address?
How do you know it’s an issue/problem? How big is it?
Who have you consulted and how? How is this directly influencing your plans?
Why is your organisation best placed to address the problem? Who else is already doing what and how well?

5. Competition & Partnerships
“Think of other orgs in the sector as potential partners, not just as competitors”
Complements your organisation’s ‘offer’
Collaboration → Ideas → Innovation
Combining your strengths
Sharing resources (saving £, adding value)
Added value for funders.

6. Specifics
What do they need from your organisation? Put yourself in their shoes…
Outcomes / storytelling combination
S.M.A.R.T.!
Quantify value of your work
Value For Money (training, networks, In-Kind, expertise…)
Documentation & additional materials
Partnerships – selection criteria, value, clarity of roles, agreements
Risks & mitigations
Competitive process!
Source: DSC, Governmentfunding.org.uk (Help & advice)