1. John Fabiano Program Coordinator Massachusetts Highway Safety Division
CPS Public awareness
John Fabiano
Program Coordinator
Massachusetts Highway Safety Division

2. MA CPS Week Planning HQ

3. 2015 Campaigns Coats Off - Winter specific tips Coats Off PSA CPS Week
- PSA aired on TV
- Press coverage in
Central+Western MA
Coats Off PSA
CPS Week
- PSAs in English+
Spanish
- Promoted car seat
inspection sites
Inspection sites PSA

4. CPS Week 2016 Website launch: 9/9/16 www.mass.gov/carseats

5. Paid Media
Car Seat 101
Online buy with click thru banner ads in English+Spanish
Facebook, parent blogs, local sites

6. Earned Media
Photo Opp/media availability in Boston at weekly checkup event Sept 14th
Statewide Press Release
- CPS Week + Events
- New website
- National + MA data
Regional + Minority Media Outreach
- Promote the work of our CPS Equipment Grant partners
- Schedule media coverage for National Seat Check Saturday

7. Social Media Twitter: @MAHighwaySafety
Facebook: Massachusetts Highway Safety Division