1. THE INTERNATIONAL INDIAN MONITOR TM
A GUIDE TO HOW OUR LISTENER IS IMPACTED BY YOUR BRAND
IN THE 3 LARGEST CONSUMPTION MARKETS. DELHI. MUMBAI. BANGALORE
WOMEN BEAUTY NEEDS

2. INTERNATIONAL INDIANS
THE INTERNATIONAL INDIAN MONITOR
Radio one is the only international radio network in India that super engages 25 million upscale educated Indians
both on air and on social media
An audience we like to call
INTERNATIONAL INDIANS

3. OUR AUDIENCE
International Indians are India’s most influential consuming class
The buy what they think is the best.
They influence choices of those around them
We created the International Indian MonitorTM to help your brand understand its ‘share of preference’ in this valuable audience

4. International Indian Monitor TM compiled
How is the
International Indian Monitor TM
compiled
We asked our listeners to advise our on air hosts on what “brand choice” to make through on-air questions and then their responses
were directed to our social media pages
We have over 1.3 Million fans on our social media pages in Delhi. Mumbai .Bangalore !
Listener response has been outstanding because our listeners :
A ) LOVE our hosts and genuinely want to help them decide on brand choices!
B) Our listeners are always super engaged with the content on our stations
on air and online and consume such an exercise as ‘content’ and not ‘commercial’

5. Let us see how our listeners , your buyers
reacted to simple questions by us

6. EDITION 3 : WOMEN BEAUTY NEEDS
INTERNATIONAL INDIAN MONITOR
EDITION 3 : WOMEN BEAUTY NEEDS
The 2 questions that OUR HOSTS asked
Can you help me decide ?
1. Can you help me decide if I  should choose ‘organic’  OR  ‘chemical
based’ beauty/cosmetic products for long lasting effect and why?
2. Can you help me rank the most trusted beauty/cosmetic brands?
Share of Preference data and insights
will help your brand decide how innovative it needs to be
with our audience, your buyer

7. OUR POPULAR LADY HOSTS IN 3 CITIES
WHO ASKED LISTENERS FOR BEAUTY ADVICE
ANNIE MUMBAI
PRIYANKA BANGALORE
CHRIS DELHI
VIDHI DELHI
ERICA MUMBAI
JANE BANGALORE

8. RESPONSE ANALYTICS Cumulative reach 1,48,906 WOMEN LISTENERS
Total engagement rate 21%
Total likes & total comments 31,174
On a reach of a large sample of 1.5 lakh upscale women in Mumbai, Delhi and Bangalore! 31,174 WOMEN ENGAGED ACTIVELY in helping our lady hosts in 3 cities decide their beauty products which is a superlative engagement rate of 21% ! This clearly shows upscale women listeners of 94.3 radio one are actively seeking beauty products and are articulate influencers of the brands they love.
They are very clear of the benefits of organic products versus chemical based ones.

9. PREFERENCE RANKING AND SCORE OUT OF 100
ORGANIC BEAUTY PRODUCTS VERSUS CHEMICAL BASED ONES
Reasons for Choosing Organic beauty products
Response in %
Less Harmful for the Skin 20
Harmless Ingredients 18
Everlasting Natural Beauty (lesser wrinkles, better complexion, good texture of the skin) 13
Environment Friendly 9
Chemical Free 6
No side effects 4
No Animal Testing 1

10. organic products vs chemical based beauty products
The top 5 reasons for which upscale women listeners
of 94.3 RADIO ONE choose
organic products vs chemical based beauty products
Less harmful for skin. This shows upscale women listeners of 94.3 Radio One are very aware of the advantages of organic beauty products. They are clearly wary of chemical products causing harm to the skin
Environment Friendly. Arising from the simple belief that natural ingredients would automatically be environment friendly and that chemicals cause harm to the environment. Upscale women listeners of 94.3 Radio One would be highly environment conscious.
Harmless ingredients. By stating that organic products have harmless ingredients (read natural) they are clearly open to the benefits of nature’s beauty offerings. Which means the converse is true that they will reject chemical based products on the same grounds
The other important features expressed in their choice of organic versus chemical based are : no side effects, chemical free and very few cited issues like animal testing.
Everlasting Natural beauty. Women listeners of 94.3 Radio One seek the benefit of ‘everlasting/ long lasting beauty’ from organic beauty products. The factors which decide this everlasting benefit are “lesser wrinkles, better complexion, good texture of skin’.
THIS FACTOR IS A HUGE HIGH GROUND FOR ANY BEAUTY BRAND
QUALITY OF DEGREE – function of course content & acceptance of degree
IS THE MAJOR FACTOR WHEN IT COMES TO DECISION MAKING ON FURTHER EDUCATION
BE IT IN INDIA OR ABROAD. PRIDE IN INDIA IS A MAJOR COMPONENT OF THE DECISION
IN THE 94.3 RADIO ONE AUDIENCE

11. BRAND PREFERENCE SCORE
OUT OF 100
PREFERENCE of the International Indian Audience on Most Trusted beauty/cosmetic brands (Large sample size indexed to 100%)
 Rank 1 2 3 4 5 6 7
Loreal 43 16
Dove 22 13
Lakme India 18 25
Garnier 28 24
Patanjali 57
Fiama Di Wills 11 12 23
Biotique 10 36
RANKING OF BRANDS BASED ON HOW MUCH UPSCALE WOMEN LISTENERS OF 94.3 RADIO ONE INDIA TRUST THE BRANDS THEY HAVE USED AND BRANDS THAT THEY WILL RECOMMEND TO OTHERS

12. INTERNATIONAL INDIAN MONITOR
INFERENCES
L’OREAL/LAKME
BIOTIQUE
L’OREAL scored the highest rank position on TRUST in the 94.3 Radio One women listener base. 43% of listeners ranked the brand number 1 and 16% ranked it number 2. It is important for this brand to regularly engage women listeners of 94.3 Radio One to ensure it retains the top spot. This audience would be open to try or sample new products and will advocate use of this brand very strongly..
Biotique while having a strong position on ‘organic products’ has a long way to go to build the TRUST ranking leadership. The brand needs to improve its connect with the 94.3 Radio One women audience and help convey brand strengths in a more consistent and convincing manner
Lakme India scored the second highest but the distance between it and L’oreal on trust is significant. Lakme India needs to engage women listeners of 94.3 Radio One actively and build on organic products that result in higher trust and offering ‘ever lasting’ beauty to its customers

13. DOVE/GARNIER/FIAMA DI WILLS NEW PLAYERS LIKE PATANJALI
INTERNATIONAL INDIAN MONITOR
INFERENCES
DOVE/GARNIER/FIAMA DI WILLS
NEW PLAYERS LIKE PATANJALI
Brands like DOVE, GARNIER, FIAMA DI WILLS have strong no: 2, 3, 4, 5 ranking on trust means that there will be specific products that women listeners of 94.3 Radio One trust but the brand is still not strong enough to acquire the number 1 position where the whole portfolio and new launches will be lapped up by the audience. These brands must highlight success milestones of their products in terms of how many women are using them thereby strengthening their trust scores.
Patanjali is not really taken seriously by the 94.3 Radio One audience unless there is a clear product winner from the stable that attracts the upscale women audience of 94.3 Radio One
AUDIO OR VOICE BASED CAMPAIGNS SUPPORTED BY DIGITAL PUSH WOULD BE EASILY ACCEPTED BY THE WOMEN LISTENERS OF RADIO ONE AND BRAND AMBASSDOR VOICES OF BEAUTY PRODUCTS ARE EASILY RECOGNIZED BY LISTENERS. IT IS THEREFORE A MYTH THAT BEAUTY PRODUCT BRAND BUILDING AND PROMOTION ONLY WORK ON TELEVISION! . 25 MILLION UPSCALE LISTENERS OF RADIO ONE OPENLY INFLUENCE AND ADVOCATE CHOICE OF BEAUTY PRODUCTS AS SEEN SUPERIOR BY THEM

14. Organic vs Chemical beauty Products
PLEASE VISIT OUR FACBEOOK PAGES
TO ANALYSE RESPONSES FURTHER
Organic vs Chemical beauty Products
Most Trusted Beauty / Cosmetic Brands
RADIO ONE DEL
RADIO ONE DEL
RADIO ONE MUM
RADIO ONE MUM
Click on any button
RADIO ONE BLORE
RADIO ONE BLORE

15. CONCLUSION
The International Indian monitor has shown you micro insights on how to improve your share of preference
in the 94.3 Radio One Audience – THE INTERNATIONAL INDIAN
25 Million Upscale Indians who are
India’s most influential consuming class

16. INTERNATIONAL INDIAN AUDIENCE
CONCLUSION
Please contact us at and we will be glad to to help you improve your share of brand preference in the
INTERNATIONAL INDIAN AUDIENCE