1. The Buying2Give Group A Business For Profit Funding Non Profit
Organizations
Peter Young
Founder/CEO
© The Buying2give Group, 2010

2. The Challenge To build a $multi-million Systems Integration Business
from of a $400K T/Over per year
boutique home-based operation…
… and pave the way
for the creation of the…
Buying2Give Group
Slide. 2 of 11

3. The Original Business Model The business owner relied
Direct Sales
The business owner relied
on direct sales
and word of mouth
without any marketing.
He worked long hours,
had very high expenses,
and was losing money.
Slide. 3 of 11 3

4. My 1st Marketing Strategy
Direct Sales
Telemarketing
Referral Systems
Joint Venture
Direct Mail
Advertising
Developing a Back End
Endorsements
Host Beneficiaries
I outsourced all of our marketing… and increased our sales with the minimum of costs.
Slide. 4 of 11 4

5. Our 1st Level Revenue Increase
Increased
the #
of Clients
Increased
the Avg $
per Sale
Increased
The
re-purchase
frequency
Total
300 *
125 * 12 =
$450,000
1,000 *
125 * 12 =
$1,500,000
2,000 *
125 * 12 =
$3,000,000
Outsourcing increased our sales, reduced our costs,
and increased our technical effectiveness.
Slide. 5 of 11 5

6. My 2nd Marketing Strategy
Building & Construction
Telecommunications
Education
Financial Services
Health
Insurance
Mining & Energy
Information Technology
Hospitality & Tourism
I then struck alliances with complementary businesses,
Increasing our revenues, and reduced our costs substantially
Slide. 6 of 11 6

7. My 3rd Marketing Strategy
China
India
South Korea
Japan
U.S.A
U.A.E
Germany
Canada
Bangladesh
Followed by complementary alliances in other countries and
increased the spread of our outsourced teams and services
Slide. 7 of 11 7

8. My 4th Level Marketing Strategy
China
India
South Korea
Japan
U.S.A
U.A.E
Malaysia
Germany
Canada
Bangladesh
Brazil
Burkina-Faso
Cambodia
Cameroon
Ghana
Nigeria
Philippines
Thailand
And finally I forged loyalty arrangements with specific
language/cultural groups working in Western countries
Slide. 8 of 11 8

9. Our 4th Level Optimisation Table Increased the re-purchase
the # of
Clients
Maintained the Avg $
per Sale
Increased the re-purchase
frequency
Total * * =
2,000
125 12
$3,000,000 =
5,000 *
$7,500,000
125 * 12
5,000 *
125 * 24 =
$15,000,000
Slide. 9 of 11 9

10. Buying2Give… Delivers benefits including…
the best value on all purchases
a 50% profit share paid to each Non Profit member
40% of the profit invested in Microfinance programs
ability to order products not offered elsewhere
access to group discounts for travel, accommodation, etc,
access to training & mentoring services, and…
a local Buddy who will empower our members
Slide. 10 of 11

11. Our Unique Profit Give Back Model
Women owned, women driven
No extra effort required
No costs involved
Totally optional… no pressure
Non discriminatory
Community focused
Opportunity creation
Globally responsible
100% Green
100% Gross Profit Reinvested
Slide. 11 of 11