1. Purpose
Definition:
The mood board presentation is an exercise displaying various sets of images conveying different visual perspectives of a concept or word.
Purpose:
To help the creative team limit the guessing game of design and acquire your visual criteria. This session will help set the visual direction that fits within the Only Optics brand.
Notes:
Discuss and brainstorm.
The more feedback the better!
There are no right or wrong answers.
All images are suggestive. They will not
be used in the actual designs.

2. Slide Outline Creative Direction Logo Typography Colors Imagery
Page Layout
Element of Focus Image Containment Color Density Visual Impact Definition of Clean
Website Review
Wine Related Non-wine Related

3. Slide Outline Creative Direction Logo Typography Colors Imagery
Page Layout
Element of Focus Image Containment Color Density Visual Impact Definition of Clean
Website Review
Wine Related Non-wine Related

4. Logo Logo Characteristics:
Any idea where the tagline will be in relationship to the logo?
Is it a requirement that the tagline has to appear with the logo at all times?

5. Typography The quick brown fox jumps over the lazy dog.
Web fonts
Web fonts will be used for the majority of the site. Which one is preferred?
Sans Serif
Serif
Arial
Georgia
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
Tahoma
Times
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
Trebuchet
The quick brown fox jumps over the lazy dog.
Verdana
The quick brown fox jumps over the lazy dog. 5

6. Typography Graphic fonts
Graphic fonts will be used minimally for the website design. Which style is preferred? 1. 2. 3. 4. 5. 6

7. Defining the Color Palette
Existing color usage
Colors depicted below are currently being used. Are these the correct colors for website?
Logo / Seal 7

8. Imagery – In Store Imagery from wholesalers
Are the wholesalers uploading an image of the full bottle, the label, or both?
Will the sizes of images be standardized? Can we create dimension requirements for wholesalers? 8

9. Imagery – Touchy Feely Pages
Imagery for touchy feely pages
Store photography - preference for interior versus exterior?
Store staff – do you want to have photos of store staff (especially for “Staff Picks”)?
Is there any other imagery you want to consider in addition to above? 9

10. Slide Outline Creative Direction Logo Typography Colors Imagery
Page Layout
Element of Focus Image Containment Color Density Visual Impact Definition of Clean
Website Review
Wine Related Non-wine Related

11. Page Layout – Element of Focus
Type
Color
Imagery

12. Page Layout – Image Containment
Contained
Crossing Boundaries
All Encompassing 12

13. Page Layout – Color Density
Light
Balanced
Dense/Rich 13

14. Page Layout – Visual Impact
Subdued
Balanced
Powerful

15. Page Layout – Clean
Modular
Balanced
White Space

16. Slide Outline Creative Direction Logo Typography Colors Imagery
Page Layout
Element of Focus Image Containment Color Density Visual Impact Definition of Clean
Website Review
Wine Related Non-wine Related

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