1. Amadeus Agency Manager
General Presentation
© 2014 Amadeus IT Group SA
David Vanloo
March 2015

2. 1
Introduction
© 2014 Amadeus IT Group SA

3. Why would you need a mid back office system ?
To avoid this!
© 2014 Amadeus IT Group SA
If you don’t do it, you have to manually distribute invoice, and a lot of tasks that can be automatically done using AGM.
Some TA don’t know why they need a back office. Would be great to have a slide explaining WHY (text) we need a back office.
Not necessary but would be nice depending of the customer. (little customer or customer with no knowledge)
Why do they need a mid office.

4. Amadeus mid & back office
Suite of products and services
Mid Office
Amadeus Agency Manager
Back Office
Amadeus Accounting
Business Intelligence
Amadeus Management Information System
© 2014 Amadeus IT Group SA
Technical
Amadeus Hosting
Consulting
Business implementation & optimization services
SAM and TPK deleted.
Hosting and technical could be removed (to be discussed)
Split mandatory and optional addon modules

5. Some definitions (to avoid misunderstanding)
Front office: all operations performed during the booking phase of a trip
From the first availability search until the final ticketing operation
Mid office: all operations performed after ticketing, such as:
Generating documents (itinerary, order confirmation, invoice, receipt)
Managing fees (transaction fees, service fees)
Invoicing
Handling payment & interacting with credit card companies
Managing stocks
Reporting (e.g. issued ticket list, most sold products)
Back office: all operations that refer to Accounting
General ledger, with Accounts Receivable/Payable
Supplier reconciliation
Reporting (e.g. Balance sheet, P&L report)
Commission handling
Banking
© 2014 Amadeus IT Group SA

6. Amadeus Solutions for Travel Agencies
Front office
Mid office
Back office
Amadeus Selling Platform
Amadeus Accounting
Amadeus Agency Manager
© 2014 Amadeus IT Group SA
Browser-based point-of-sale platform
Mid office solution for travel agencies
Accounting package for travel agencies

7. 2
Amadeus Agency Manager
Product portfolio
© 2014 Amadeus IT Group SA

8. The travel industry’s most widely used mid back office solution
Amadeus Agency Manager
The travel industry’s most widely used mid back office solution
Global reach
Implemented in +20 markets
Localized according to market-specific legal mandates
Flexible and Scalable
Central application that is multi-GDS compliant
Multiple external interfaces (in and out) with possibility to use 3rd party accounting software
Fully customizable according to your business processes (corporate, leisure, online)
High level of end to end automation
Capacity to process high volumes of bookings
Available in several languages (English, German, French, Spanish, Portuguese)
Fully browser-based interface
Normal agency manager to be updated regularly
Fully integrated
Integrated with Amadeus products
Integrated Accounting module
Seamless dataflow between Point of Sale (front office) and Agency Manager (both mid and back office)

9. Agency Manager – High Level Architecture
Modular technology, which gives you the freedom and flexibility to use only those products that meet your specific business needs, hosted by Amadeus’ data centre based in Erding, Germany.
THIS SLIDE COULD BE REDONE
Hand off handler
- Links mid office to outer world
- Can integrate GDS, local booking systems and standard XML formatted bookings - No re-keying so less errors and more time savings
- Also auto-integrates remarks e.g. applicable AGM customer number, sales channel, saving information, references, auto-invoice etc.
- HOH 1) decodes and interprets IR, 2) performs any necessary translation, 3) checks validity (e.g. mandatory references) – flagging errors automatically in Agenda, 4) creates products in Dossier
Agenda
- Personalised task manager for individual users, groups/teams
- Agenda messages can be created manually (e.g. message telling user to call embassy for a visa on DATE at TIME), automatically messages generated by the HOH (e.g. if certain mandatory info is missing from booking), or; c) other automatic messages (e.g. CC of customer has expired)
- Supervisors can view Agenda messages of Team and reallocate tasks
Travel File
In Leisure travel, the Travel File is often used to print proposals (Itinerary). In Business travel, the Travel File is not much more than a flow-through phase.
Dossiers
Dossier contains all confirmed reservations related to a particular trip.
Manual bookings can be added directly into the Travel File and/or Dossier e.g. Ryan Air or non-GDS boutique hotel if HOH file not available.
Travel documents can be issued manually/automatically from the TF and Dossier
Fees – once for example an air bkg comes in, the MOS auto recognizes its features and applies the applicable fee – eg: INT vs DOM. Again no manual entries. Fees can be defined in MOS by central admin or accountant so no need for agents to change or enter fees. SJ
Travel file contains all info fom GDS\Doss also but only these sections that are confirmed
EX book air ticket and car in GDS
Send file to BO picked up by handoff and process
Tf is create contains air car and hotel booking
At same instant doss created but only contains confirmed items
Hotel will not show up in dossier if not confirmed
TF is not really used these days no added value
Only there for an app that no longer exists – booking wizard
Devd for Galileo
Made booking in AGM and seen file to Galileo to finalize reservation
In this concept TF was important
No link between BO and MIS, cannot create reports based on BO data
Use crystal reports for printing -> moving to Crystal clear

10. Amadeus Agency Manager
Global reach
Naming convention
Red = future
Orange = Past and for some reasons, they left
Blue =Present
It is quite borderline to show as much as possible country where AGM is available (Griffin is working in India, but with England law, so merely legal)
Market compliant
Market analysis
Previous assessment

11. Amadeus Agency Manager
Some of our customers

12. Amadeus Agency Manager
Release cycle
3 releases a year (April, August November)

13. Amadeus Agency Manager
Mid office
General features
Seamless data integration from GDS reservation systems
Ability do integrate different content sources via XML
Profile synchronization between Amadeus and Agency Manager Customer Database
Built-in quality control to ensure data quality (e.g. customer references, savings information)
Dossier management customizable to different workflows
Powerful and flexible fee management module
Automatic document creation and ing (e.g. invoices)
Extensive Cashbox management and payment handling
Credit card extraction module to interface with the credit card companies
Rich reporting and data export functionalities
Additional features
Integration of railway providers in key European markets
Integrated in Amadeus Payment Platform

14. Amadeus Agency Manager
Optional: Amadeus Accounting – integrated accounting system
General features
Complete general ledger package allowing a seamless dataflow between mid & back office (postings automatically generated upon document issuance)
Availability of advanced financial management tools to streamline your agency operations and provide current operating results
Supports multi-currency and open items handling
Sub-ledger setup possible on customer and supplier level
Extensive reporting including Balance Sheet and Profit & Loss analysis
Additional features
Analytical accounting with customization on customer level
Banking module to handle customer and supplier payments
Import functionality from 3rd party systems (e.g. payroll)
Export functionality to 3rd party accounting system (e.g. SAP, Oracle)
Customized for the travel industry
Automated processing of purchase provisions
Supplier invoice reconciliation including automatic matching of BSP electronic invoices
Commission tracking and commission claiming

15. Amadeus Agency Manager
Optional: Amadeus Management Information System
Business intelligence
A powerful business intelligence tool for travel agencies and their corporate customers
Enable travel agencies to better manage their business and take decisions based on up-to-date relevant information
Possibility to resell data access to corporate customers and thereby generating new revenue
Enable corporate customers to better manage their expenditure and travel regulations
General features
Create new reports or take advantage of 20 pre-defined reports based on accurate mid and back office data from Amadeus Agency Manager
Flexibility to adapt your reports and possibility to apply a set of tools and filters to manage the amount of data
Automatically schedule and distribute reports
Easy and secure access to data via the internet for corporate customers
Export the data to Excel and other formats
Ability to merge data from other applications

16. 3
Amadeus Agency Manager
Value Proposition
© 2014 Amadeus IT Group SA

17. Amadeus Agency Manager
Value Proposition
Improve
productivity & reduce
operational cost
Standardize your business processes across your markets and brands thanks to Agency Manager’s global presence.
Eliminate manual tasks and increase automation
Customized solution according to your business process
Automatic and real time data flow between front, mid and back office modules
Extensive data import & export functionality including interface with an external back office system
Benefit from the Amadeus Community Model to have functional and technical enhancements
© 2014 Amadeus IT Group SA
Generate
new revenue
Powerful fee management module
Enhanced reporting, with margin control and commission tracking to improve overall profitability
Improved travel agency cash flow with Credit Card module
Adding figures/values
Improve Customer Service
Higher quality of reporting with reduced errors thanks to automatic quality checks at booking and invoicing time
Complete travel and sales documents, regardless of the booking source

18. Amadeus Agency Manager
Time for a live demo… !!
© 2014 Amadeus IT Group SA

19. Thank you
Questions?
© 2014 Amadeus IT Group SA
Adding a pricing model (without the actual pricing) just to show how it works. (as backup) – To be discussed
You can follow us on:
AmadeusITGroup
amadeus.com/blog
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20. Amadeus Agency Manager at a glance
Amadeus Hosting
Amadeus Data Processing Centre
Suite of mid back office products is hosted by Amadeus’ data centre based in Erding, Germany
Compliant with all data privacy regulations, including PCI/DSS (yearly audit by an independent company)
Virtual environment for each customer with separate production environments providing full confidentiality of your data
Average uptime of 99.7%
24/7 technical support with 24/5 functional support for Agency Manager according to the Follow-The-Sun principle (support centres in Bangkok, Nice and Miami)

21. Agency Manager – High Level Architecture
Manual Bookings/Products
GDS
Local providers
Websites
Hand-off Handlers
Document printing,
Automatic invoicing,
Reporting, …
Bookings / Products
Travel file
Dossier
Agenda
Service Fees
Fee management,
Customer savings & references,
Credit card feeds, …
Supplier
Reconciliation
Mid office Modules
Cashbox
Postings
Extraction
Authorization and Charge
Settlement / Credit Card
Hand off handler
- Links mid office to outer world
- Can integrate GDS, local booking systems and standard XML formatted bookings - No re-keying so less errors and more time savings
- Also auto-integrates remarks e.g. applicable AGM customer number, sales channel, saving information, references, auto-invoice etc.
- HOH 1) decodes and interprets IR, 2) performs any necessary translation, 3) checks validity (e.g. mandatory references) – flagging errors automatically in Agenda, 4) creates products in Dossier
Agenda
- Personalised task manager for individual users, groups/teams
- Agenda messages can be created manually (e.g. message telling user to call embassy for a visa on DATE at TIME), automatically messages generated by the HOH (e.g. if certain mandatory info is missing from booking), or; c) other automatic messages (e.g. CC of customer has expired)
- Supervisors can view Agenda messages of Team and reallocate tasks
Travel File
In Leisure travel, the Travel File is often used to print proposals (Itinerary). In Business travel, the Travel File is not much more than a flow-through phase.
Dossiers
Dossier contains all confirmed reservations related to a particular trip.
Manual bookings can be added directly into the Travel File and/or Dossier e.g. Ryan Air or non-GDS boutique hotel if HOH file not available.
Travel documents can be issued manually/automatically from the TF and Dossier
Fees – once for example an air bkg comes in, the MOS auto recognizes its features and applies the applicable fee – eg: INT vs DOM. Again no manual entries. Fees can be defined in MOS by central admin or accountant so no need for agents to change or enter fees. SJ
Travel file contains all info fom GDS\Doss also but only these sections that are confirmed
EX book air ticket and car in GDS
Send file to BO picked up by handoff and process
Tf is create contains air car and hotel booking
At same instant doss created but only contains confirmed items
Hotel will not show up in dossier if not confirmed
TF is not really used these days no added value
Only there for an app that no longer exists – booking wizard
Devd for Galileo
Made booking in AGM and seen file to Galileo to finalize reservation
In this concept TF was important
No link between BO and MIS, cannot create reports based on BO data
Use crystal reports for printing -> moving to Crystal clear
Back office Modules
Accounts receivable/payable,
Budget, GL, …
Extraction
Standard BO Reports, e.g. Open items
3rd party
Back Office
Amadeus MIS
Amadeus Payment Platform
Banks