1. Dell EMC Networking “The Market Disruptor”
Adrian Tisi
Dell EMC UK Networking Channel Manager
July 18th 2017
Networking Solutions for the Future-Ready Enterprise

2. Agenda Market Overview – Dell EMC PoV
Current Trends & Impact on Networking
Open Networking & IT Transformation
Dell EMC Networking Open Networking Strategy
Gartner Magic Quadrant
Dell EMC Networking Evolution
Investment & Innovation since Force 10
Current Portfolio overview
Summary / Questions

3. 71% of customers agree that if they do not embrace IT Transformation, their firm will no longer be competitive in their market.
Dell EMC IT Transformation Maturity Study

4. As application ecosystems become more complex we must Transform IT to deliver greater Efficiency, Predictability and Business Agility.

5. IT Transformation Cloud Infrastructure Modernize Automate Transform
Applications
Modernize
Automate
Transform
Automate Service Delivery
Cloud
Transform IT Operations
Orchestration
Modernize
Infrastructure
Infrastructure
Virtualization
Servers, storage & network

6. Software Defined Everything
2017
SDN LAN market to grow 63% every year
$15,6b market by 2020
2017 is the tipping point
< 2015
2016
Vision
POC
Production

7. 385% -32% The Need For SPEED $8m $47m $1,1b $5,6b $13,5b $21,5b $28b
Growth in
100GbE ports
-32%
Decline in
100GbE ASP
$8m
$47m
$1,1b
$5,6b
$13,5b
$21,5b
$28b
2014
2015
2016
2017
2018
2019
2020
Source: Dell’oro

8. Today’s Enterprise Requires A Modern Network

9. NETWORK AGILITY 1994 2017 Terminal Protocol: Telnet
Not Much has Changed in the Last 20 Years
1994
2017
Terminal Protocol: Telnet
Terminal Protocol: SSH

10. Open Networking and IT transformation Where we’ve come from, where we’re going
Data Center Transformation
Unix, x86 servers
Virtualization, automation
Platform 1
Mainframe computing
Platform 2
Server computing
Platform3
Cloud computing
Proprietary
Networking
Open
Networking
Dumb terminals
Client computing
Mobile computing
Dumb
terminal
Desktops &
laptops
Tablets &
smartphones
Unix workstations, x86 desktops
Laptops, smartphones, Wi-Fi, 3G/4G
Workforce Transformation

11. DELL EMC Networking – Extending Open Networking Boundaries Leverage open, innovative and best-of-breed solutions
Enable Choice
Unlock new & broader capabilities of network hardware
Drive down the economics with standardised hardware
Capture fast moving merchant silicon innovation
Simplify support, sparing, logistics and re-use
Shortened time to market of new capabilities + + + + + + + + + + + + +

12. Open Networking means unprecedented choice
WAN, MPLS/VPLS functionality
Feature-rich L2/L3 Campus networking
OS6
Plug-and-play Branch/ SMB networking
OS3, OS6
SDN fabric & network tapping solutions
Data Center fabric & in-rack switching
Linux on the switch, unified server, network management
OS9, OS10
Virtualization-centric fabric optimized for Nutanix, Big Data, VDI

13. Open Networking means radical economics
Agile, Scalable, Manageable:
Open NW brochure
The Path is Open to Software Defined Networking: e-book
The Economic Advantages of ON and Customer Choice

14. Dell EMC Networking – 2017 Gartner Magic Quadrant
CHALLENGERS
LEADERS
Open Networking, Brite box and disaggregation of hardware and software gaining some traction – we expect it to reach 22% of the total  data center Ethernet switch market by 2020   
75% of the end users indicated that they expect an increase in relevance of open networking in their purchasing decisions
Value Continues to Shift Toward Software - the CLI Is Dead; the API Is Cool –
Dell EMC also provides compute, storage and integrated system infrastructure, and we expect increased bundling with networking (including Vmware’s network software, NSX). This appeals to customers that prefer to purchase their infrastructure from a single vendor”
Cisco
Arista
Juniper
Huawei
HPE
New H3C
VMware
Extreme
Dell
2017
ABILITY TO EXECUTE
NEC
Big Switch
Dell
2013
Lenovo
Cumulus Networks
NICHE PLAYERS
VISIONARIES
COMPLETENESS OF VISION
As of July 2017
“All organizations globally should consider Dell EMC, provided there is appropriate channel and sales coverage with networking skills in the region” – Extract from Gartner Magic Quadrant for Data Center Networking, July 2017

15. DELL EMC Networking Innovations & Thought Leadership
2011
2012
2013
2014
Data center chassis bottleneck
Force 10 Acquisition
Active Fabric
Open Automation Framework
East-west traffic optimization
MXL/IOA for M1000e
Simplified fabric management
Active Fabric Manager
Network programmability
SDN – a choice
In-rack convergence
S5000/S6000 ToRs
Enterprise mobility
Modernized campus portfolio (N- Series)
Choice & Open Networking
S4810-ON 10G switch and Cumulus Networks
Partnership with Big Switch Networks
Partnership with Midokura
Partnership with VMware
Active Fabric Controller
Open Networking
Submission of Switch Abstraction Interface (SAI) to Open Compute Project with Microsoft
S3048-ON 1G , S4048-ON 10G and Z9100-ON 100G
Partnership with Pluribus and IP Infusion
Campus Transformation
C9000 Next Gen Chassis
Announced OS10
S4048T-ON 10GBaseT, S6010-ON 10/40G
OS10 Open Edition integration into OCP Software for Open Networking in the Cloud (SONiC) & Linux foundation OpenSwitch
Dell EMC HiveManager
2015
2016
2017
OS10 Enterprise edition GA
S5100-ON, Multi rate 25G, S4100-ON series inc FC & FCoE
N3132PX-ON and N2128PX-ON 2.5/5G POE+
N1100 stackable switches

16. Dell EMC Networking Platforms
Fabric Spine
Top-of-Rack/Leaf
Blade IO
Fibre Channel
MXL/IOA
for M1000e
FN-IOM for FX2
Z-Series
S-Series
Brocade
Connectrix
Purpose-built 40/100GbE fabric switches for modern data center architectures
Optimized for cost-effective non- blocking performance
Complete connectivity— 1/10/25/40/50/100GbE plus Fibre Channel
Optimized for diverse virtualization and SDN environments
10GbE & 40GbE I/O solutions for M1000e & FX2 deployments
Optimized for east-west traffic patterns with native local switching capabilities
Multi-generation 8Gb/16Gb/32Gb best of breed FC switches
Optimized for deployments with blade, fixed, Director , and extension switches
Campus Core
Access/Aggregation
Wireless
HPC
C-Series
N-Series & X-Series
H-Series
Mellanox
Aerohive
Modular 1/10/40G switching platform
Directed Network software to simplify management and operations
1/10GbE & PoE/PoE+ options
Enterprise-class layer 2 & layer 3 features
Central or locally managed, CLI or GUI
Comprehensive HPC connectivity solution with Omni-path and infiniBand
Best cost-effective HPC solutions
Best-in-class ac wireless APs
Central, locally or cloud managed

17. Networking Solutions For The Future Ready Enterprise
Today’s applications call for new thinking about network architecture. Based on open standards, Dell EMC networking solutions free you from outdated proprietary approaches. Our “future-ready” networking solutions help you;
Improve network performance
Lower network costs
Remain flexible to adopt new innovations
Take control of your networks future and learn how Dell EMC’s strategy for open networking can dramatically transform your business #1
Innovator in DC
Networking (Gartner) #2 #3
In Blade Networking
(Dell’Oro 2016)
In Enterprise Networking (EMEA/Dell’Oro 2016)

18. THANK YOU
‘The world’s most innovative, disruptive & visionary networking vendor’…Gartner