1. Cancer Awareness Promotional Plan
By: Makenzie Wozniak, Kaiti Want, Jasmine Valenta

2. Final Consumers Consumers that are attending Relay for Life
Need various sizes and colors
Personality
Age
Gender
Ethnicity

3. Business Consumers
American Cancer Society
Community-based, voluntary health organization dedicated to eliminating cancer
Contact information: (800)
To reach American Cancer Society for event
Sponsor their organization on the backs of t-shirts
Every shirt we sell they would receive two dollars in profit

4. Emotional Motive
An emotional motive would be approached by the product(s)
“Celebrate, Remember, Fight back”
Persuaded to purchase shirt
Encounter with cancer

5. Hierarchy of Needs Consumers will WANT the shirt
Their NEED for the shirt is to help fund cancer research
Social and esteem levels

6. Type of Purchase Limited Decision Making Not frequently purchased
Mid price range
Doesn’t involve much thought process

7. Product T-shirts Designs on brochure Aware us of all types of cancer
Different colors

8. Place
Place- Cancer awareness events
Main entrances
Sporting events

9. Price T-shirt- $12-$15 $2 profit goes to ACS
We donate to cancer research

10. Promotional Plan Brochure Flyer Posters
Booth to set up at different events
Model t-shirts
Coupons