1. Media’s Influence on Politics December 5, 2016
JOB APPROVAL RATING
YEAR
PRESIDENT
1 MONTH BEFORE ELECTION
FINAL
2000
Bill Clinton
57%
66%
1960
Dwight Eisenhower 58 60
2016
Barack Obama
53* —
1988
Ronald Reagan 51 63
1976
Gerald Ford 50 53
1968
Lyndon Johnson 43 49
1992
George H.W. Bush 34
1980
Jimmy Carter
1952
Harry Truman 32
2008
George W. Bush 25 29
Objective: Understand and analyze the effects of media on politics as opposed to the media’s influence on public opinion.

2. Main Themes from Text reading
Mass Media Today: explain each of the following
Media Event
GOTV
Define each of the following
Press Conference
Investigative Journalism
Print Media
Broadcast Media
FCC
Narrowcasting

3. II. Roles of Media-3 MAIN ROLES?
Gatekeeper:
Scorekeeper: Horse Race
Watchdog: Anthony Weiner, Larry Craig, Rep. Trey Radel

4. III. Nature of Media Influences on POLITICS
Candidate Images
Linkage (4 of them)

5. III. Nature Cont… 4. Bandwagon -Polls 3. Campaign costs- -Focus Groups
Campaign costs-
2012=6 Billion
2014=5 Billion
2016=7 Billion

6. III. Nature of media influences…
5. White House manipulation of media:
A. Photo Ops-
B. Sound bites
C. Spin Control
(Hillary Clinton Example-Reading Assignment)
D. Staged Events

7. III. Media’s affect on the other 2 branches…
Coverage of Congress:
Coverage of Supreme Court
a. Appt (Obama’s two)
b. Case (Healthcare, Gay Marriage)

8. Identify 2 trends