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Turkish Airlines 2011 Q1.

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Presentation on theme: "Turkish Airlines 2011 Q1."— Presentation transcript:

1 Turkish Airlines 2011 Q1

2 Beyond transfer flow – Istanbul, Turkish Airlines
Base: Istanbul destination

3 Socio – demographic profile
Gender Age Activity Educational background Marital status Standard of living Citizenship Turkish Airlines Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Base: Istanbul destination

4 Who arranged the purchase of your airline ticket
Reason for one’s trip today Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Base: Istanbul destination

5 Number of people in the travelling
Profile of fellow – passengers Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Base: Istanbul destination

6 How did you purchase your ticket?
How early is your ticket bought before your air journey? Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Base: Istanbul destination

7 The most important considerations
The most important considerations when airline ticket purchasing Base: Istanbul destination

8 Frequent flyer program membership
Base: Istanbul destination

9 Number of flights in the last 12 months from BUD
Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Base: Istanbul destination


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