1. Boot (or Reboot) Your Security Awareness Program
Andrea Tanner | Division of Information Technology | Eastern Michigan University

2. 2012 Cyber Security Awareness
Month
Operated in a Vacuum
No Full Strategy
No Collaboration
Not Interesting
Not Very Successful

3. 2013 Cyber Security Awareness
Committee (Cyber SAC)
Cross-Functional Group Created
Division of Information Technology
College of Technology
Faculty Development Center
University Communications & Marketing

4. We Defined Our Mission
The mission of the Cyber Security Awareness Committee (Cyber SAC) is to increase awareness of cyber security issues and to integrate security best practices into the culture of the University.

5. We Defined Our Strategy
Create a Unified Campaign
Campaign life 2-3 years

6. We Defined Our Strategy
Create a Unified Campaign
Campaign life 2-3 years
Focus on Three Main Topics Only

7. We Defined Our Strategy
Focus on Three Main Topics Only
Clicking
Posting
Typing
Graphic by Marketing Department

8. We Defined Our Strategy
Create a Unified Campaign
Campaign life 2-3 years
Focus on Three Main Topics Only
Brand the Campaign: E-Safe Logo

9. We Defined Our Strategy
Brand Campaign: E-Safe Logo
Unifies Our Brand
Stays Consistent Year to Year
Designed by Jake Weber, IT Student Employee

10. We Defined Our Strategy
Create a Unified Campaign
Campaign life 2-3 years
Focus on Three Main Topics Only
Brand the Campaign: E-Safe Logo
Kick-off: Security Awareness Month

11. Kick off: Security Awareness Month
Editorial Cartoons: Click, Post Type

12. Kick off: Security Awareness Month
Editorial Cartoons: Think Before You…..
Click
Post
Type

13. Kick off: Security Awareness Month
Editorial Cartoons: Click, Post, Type
Video with animated Mascots

14. Kick off: Security Awareness Month
Video with Animated Mascots: Phishing

15. Kick off: Security Awareness Month
Editorial Cartoons: Click, Post, Type
Video with Animated Mascots
Klinko Game Table: T-Shirt Give Away

16. Kick off: Security Awareness Month
Klinko Game Table: T-Shirt Give Away
VERY Popular!

17. Kick off: Security Awareness Month
Editorial Cartoons: Click, Post, Type
Video with Animated Mascots
Klinko Game Table: T-Shirt Give Away
E-Gotcha Sticky Notes

18. Kick off: Security Awareness Month
E-Gotcha Sticky Notes: Placed on computer when user absent while still logged in
NOTE: Get Permission From Departments First!

19. Kick off: Security Awareness Month
Editorial Cartoons: Click, Post, Type
Video with Animated Mascots
Klinko Game Table: T-Shirt Give Away
E-Gotcha Sticky Notes
Update Website

20. Kick off: Security Awareness Month
Update Website

21. Kick off: Security Awareness Month
Editorial Cartoons: Click, Post, Type
Video with Animated Mascots
Klinko Game Table: T-Shirt Give Away
E-Gotcha Sticky Notes
Update Website
Social Media Bursts

22. Kick off: Security Awareness Month
Social Media Bursts: YouTube, Twitter, Facebook
Facebook Covers to Promote Awareness

23. Kick off: Security Awareness Month
Editorial Cartoons: Click, Post, Type
Video with Animated Mascots
Klinko Game Table: T-Shirt Give Away
E-Gotcha Sticky Notes
Update Website
Social Media Bursts
Lunchtime Computer Safety Skit

24. Kick off: Security Awareness Month
Lunchtime Computer Safety Skit

25. Kick off: Security Awareness Month
Editorial Cartoons: Click, Post, Type
Video with Animated Mascots
Klinko Game Table: T-Shirt Give Away
E-Gotcha Sticky Notes
Update Website
Social Media Bursts
Lunchtime Computer Safety Skit
Faculty Connect Presentation

26. We Defined Our Strategy
Create a Unified Campaign
Campaign life 2-3 years
Focus on Three Main Topics Only
Brand the Campaign: E-Safe Logo
Kick-off: Security Awareness Month
Activities to Keep It Alive Monthly

27. Activities to Keep It Alive Monthly
Video with Animated Mascots

28. Activities to Keep It Alive Monthly
Video with Animated Mascots
Social Media
Passphrases

29. Activities to Keep It Alive Monthly
Video with Animated Mascots
Posters, Table Tents & Bookmarks

30. Activities to Keep It Alive Monthly
Posters
High traffic areas, one featured per month

31. Activities to Keep It Alive Monthly
Table Tent
Student Center Dining Tables

32. Activities to Keep It Alive Monthly
Bookmarks
We partnered with the Library and Bookstore to hand them out.

33. Activities to Keep It Alive Monthly
Video with Animated Mascots
Posters, Table Tents & Bookmarks
Print Advertisements

34. Activities to Keep It Alive Monthly
Print Advertisements
Ads in Student Planner & Eastern Echo Newspaper

35. Activities to Keep It Alive Monthly
Video with Animated Mascots
Posters, Table Tents & Bookmarks
Print Advertisements
PhishMe s and Results

36. Activities to Keep It Alive Monthly
PhishMe s and Results
Staff Self-Phishing -

37. Activities to Keep It Alive Monthly
Video with Animated Mascots
Posters, Table Tents & Bookmarks
Print Advertisements
PhishMe s and Results
Eaglepalooza – Freshman Orientation Weekend

38. Questions? Andrea Tanner atanner1@emich.edu Recommended Watching: