1. My Aesthetics Business Plan - Example
Botulinum toxins, dermal fillers, skin peels, skin needling 01
What am I selling? 04
Who are my local
competitors? 05
“Healthy Hannah”
Age range 25-45
Lives/eats healthily
Confident but looks are important
Professional job
Regularly maintains her appearance
Nice car/house
Shops Sainsburys/John L
Wants skill & reliability & prepared to pay above average
Transform
Courthouse Clinics
Sk:n
Destination Skin
Pall Mall Medical 03
Ace Aesthetics
What will my
business be called? 02
Beauty salons, medispas, gyms
Where will I
operate?
What customers will
I target?

2. My Aesthetics Business Plan - Example06
My key selling
points
Trained by SkinViva Training
Level 7 qualified
Free follow-ups
Monthly payment scheme
Free aftercare kit
Late night appointments 04 07
Who will support &
help me?
Finance admin – my friend Rachel
Clinical notes record-keeping - Rachel
Complications & adverse reactions – SkinViva Trainee Network
Booking customers – salon team
Aftercare calls – Rachel
Ordering products – Rachel
Prescribing – Sarah
Insurance – Cosmetic Insure 08
Botox 1 area - £150
Botox 2 areas - £225
Botox 3 areas - £275
Fine line DF - £179
Deep line DF - £239
Lip filler - £209
Follow-ups – free within 4 weeks
What will I charge my customers?

3. My Aesthetics Business Plan - Example09
What initial purchases
do I need to make?
Mobile bed
Briefcase with wheels
Laptop
Uniform
Name badge
Website 04 10
What ongoing
purchases?
Botulinum toxin
Dermal filler
Dermaroller
Obagi skin peel
Gauze
Swabs
Insulin needles
Blue needles
Green syringes
Sharps bin
Latex gloves
Cooler bag
Ice pack 11
What are my likely start-up costs?
Training c.£1,000
Initial equipment & consumables c.£400
Insurance c£400
Marketing c£150
Estimated minimum:
£1,950
Other considerations:
Website - £100
Database - £20/mth

4. My Aesthetics Business Plan - Example
My prescriber
Venues I work with
Pharmacy deliveries 12
What external people do I rely on? 15
Who are my
suppliers? 16
6-page website
Facebook page
Facebook profile
Instagram
Monthly advert in ‘In Cheshire’ magazine
Bloggers / social influencers
Tri-fold leaflet
Business card
Conference stand
Articles & blogs
Demo nights
Millennium pharmacy
Healthxchange
MedFX
Church Pharmacy
Pharmacy Geoff 14
Cash, personal cheque, PayPal, via phone app
How will I accept
payments? 13
Mon – 16pm-20pm
Wed – 16pm-20pm
Sunday – 10am-20pm
What are my
working hours?
How will I promote
myself?

5. My Aesthetics Business Plan - Example17
My Likely Strengths
Can offer late night appointments
Amazing results with lip enhancement
Confident with clients
Strong consultation skills 18
My Possible Weaknesses
Staying on top of admin
Improving my brow lift technique
Getting better prices for products 19
Opportunities I Can See 20
Threats To My Business
Competitors who are cheaper than me
Beauty therapists
Will my customers want treatments I can’t offer yet?
What might future regulation look like?
Salon staff to cross-sell my treatments
Train in fat dissolving injections next
Find a business partner to help with injectables
JCCP membership

6. My Action Plan Actions Done?
Get quotes from 3 insurance companies & then buy
Buy in clinical supplies (e.g. swab, needles) [list available on our website]
Do market research on competitor prices
Estimate your costs, sales & profit using our free profitability calculator
Decide on your prices
Research training companies (ask how many people are on the course)
Start promoting/networking to build up initial interest
Book training course (ask how you can prepare before attending)
Contact salons/gyms/hairdressers to see how you can work together
Set up Facebook page (& any other social media accounts you value)

7. My Action Plan Actions Done? Ask friends to share your Facebook posts
Decide your core market (e.g. female, 35-45, professionals)
Join an online support group (e.g. SkinViva Trainee Network on Facebook)
Introduce yourself to your pharma company reps & ask for support
Contact an accountant for a free meeting for tax advice
Decide if going to be self-employed or limited company
Set up accounts at minimum 2 pharmacies
Find a prescriber (if required) & agree ways of working together
Set up a spreadsheet, database or paper forms to record patient info
Prepare patient forms e.g. consent form (we have free templates)

8. My Action Plan Actions Done?
Set rules around patient follow-up appointments e.g. max 4 weeks
Write your emergency protocols out (how handle adverse reactions)
Register your business in the free online directories (e.g. Yell.com)
Get a logo designed (sites like 99designs.co.uk can inspire!)
Sort some business cards out (vistaprint.com)
Talk to your patients and learn about what they don’t like with their face
Make a plan for what advanced training you need to help your patients
Weigh up setting up as self-employed or limited company (search online or see accountant)
Learn the basics of setting up accounting records for your key financial statements
Get advice on how to invoice services and receipt payments (ready for the tax man!)

9. My Action Plan Actions Done?
Take advice on when to plan for VAT registration (2017 compulsory threshold is £85,000)
Consider what products you might need to order in at minimum quantities (cash flow impact)
Look into quick and easy customer payment options using your smartphone
Start documenting your CPD activities, date and hours (it comes in handy…guaranteed!)
Get your key documents in place – consent, aftercare (see our ‘Downloads’ page on website)
Plan a launch event with potential customers, friends, family, suppliers, salon partner