1. Chad Haefele | March 3rd, 2010 1

2. Mobile Stats
Plus 44 ‘other’ responses
Data from Spring, 2009 2

3. Sample ‘Other’ responses:
Cell phone
Cheap free phone
Braille Note
Carrier pigeon
Lame old phone :(
My cheap phone that always has at least 2 bars 3

4. UNC Libraries’ mobile site walkthrough
+ ‘View full site’ link 4

5. UNC Libraries’ mobile site walkthrough5

6. Catalog 6

7. UNC Libraries’ mobile site walkthrough7

8. Platform Decision
Vs. 8

9. Platform stats – December 2009 9

10. Platform stats Market share (devices sold) Mobile web traffic share
41.6%
10%
25.3%
54%
5.2%
27%
RIM (Blackberry)
Apple + Android=
Just 30.5% share, but 81% traffic!
iPhone/iPod Touch
Android 10

11.
iPhone app code 11

12. iUI Code http://code.google.com/p/iui/ Mobile Site Generator: 12

13. Mobile site generator 13

14. Chad Haefele cHaefele@email.unc.edu www.hiddenpeanuts.com
THANK YOU
Chad Haefele 14