1. a Corporate Wellness Program
Partnering to Build
a Corporate Wellness Program
Replace Red type with your information – then change color to match rest of type!
Presented by:
Regional Owner Name
Regional
Live 2 B Healthy®

2. This slide contains a hyperlink to our L2BH 4. 5 minute video
This slide contains a hyperlink to our L2BH 4.5 minute video. Click on the link to open it, then click arrow to start video

3. A Visionary Founder Life-Long Fitness Passion Fitness Entrepreneur
Started In-Home personal training business
Owns a health club
Combined passion for helping seniors and living for healthy lifestyle
Stand-out Athlete
1994 MN State HS Wrestling Champion
1998 Division II Football All American
Student of Fitness Discipline
BS-Physical Education degree + Coaching minor
Completed extensive continuing ed courses
Highly Sought, Top-rated Trainer
Leading trainer at Northwest Athletic Club for 5 yrs
Cory Czepa, Founder/CEO
Live 2 B Healthy®

4. About the Company Founded in 2008 Nationally franchised in 2010
Total Wellness
Resident
Staff
Sr. Living Community
Local Community
Founded in 2008
Nationally franchised in 2010
Strong partnerships with
senior communities
History of quantitative results
Total Wellness Approach

5. Live 2 B Healthy®
Community Name
Goal
To inspire older generations to live longer, healthier lives.
Vision
Bridge to renewed wellness.
• Mission
To provide a proven, flexible approach to wellness through education, fitness and community.
Goal
To inspire older generations to live longer, healthier lives.
Vision
Bridge to renewed wellness.
• Mission
To provide a proven, flexible approach to wellness through education, fitness and community.

6. Hundreds of Exercises Organized into 4 Ability Levels!
Providing the Expertise
Organized for Service Consistency
National Group Fitness Certification Required
2 year renewal
CPR certification + continuing ed required
Live 2 B Healthy® Training & Support
Train the Live 2 B Healthy® Trainer
Regional Owner training
Weekly individual & monthly group
They lead three one hour sessions per week
(4) website informational tools
○ Trainer ○ Staff ○ For Families Only ○ Regional Owner
Hundreds of Exercises Organized into 4 Ability Levels!

7. You provide the people and space . . . we provide the rest!
What We Do
Provide customized, proven group exercise programs for senior living communities
Serve all community lifestyles
• Skilled Nursing • Memory Care • Assisted Living •
• Independent Living • Cooperatives • Senior Centers •
• Provide staff fitness portal or trainer-led class
• Deliver value-added “community marketing” benefits
You provide the people and space we provide the rest!

8. Balanced Fitness Approach
“Resistance training can help shape up your brain as well as your muscles.”
- AARP Bulletin, December 23, 2008
Strength training can reverse age-related muscle loss
After age 50 or so, we lose muscle at an accelerated rate, about half a pound a year
Adults ages 50 to 90 in the studies, with about 20 weeks of resistance training, produced an average of nearly 2.5 pounds of lean body mass, primarily muscle.
- AARP Bulletin, March 15, 2011
“You know exercise is good for you. Ideally,
you're looking for ways to incorporate physical
activity into your daily routine. If your aerobic
workouts aren't balanced by a proper dose of
strength training though, you're missing out on
a key component of overall health and fitness.
• Muscle mass naturally diminishes with age.
But strength training can help you preserve and
enhance your muscle mass — at any age.“
- Mayo Clinic Staff – HQ01710, June 2010
The right kind of exercise can make all the difference!

9. Muscle Confusion Principle
Applied for Maximum Results
Definition:
Muscles get accustomed to the reps, sets, exercises, order of exercises and length of rest periods. By changing any of these variables you are in essence... SHOCKING the muscle to grow.
Variables to change:
1. Number of sets
2. Number of repetitions
3. Exercise choice
4. The order in which the exercises are performed
5. The length of the rest period
*Citation: Schrim, Matthew. FULL BODY EXERCISES FOR SENIOR CITIZENS. 27 April April <

10. Full Body Exercise Programs
ACSM recommends you perform a full-body resistance exercise
routine at least 2X a week.
Exercise program should be customized specifically for that
particular group.
Flexibility – longer and stronger, elastic, prevention of injuries
Balance – smaller base, harder balance
Posture - retraction
Upper Body – chair dip
Lower Body - squats
Stamina – march in place
Click on blue letters Exercise Program to follow hyperlink to Trainer website. Show client one sample month exercise

11. The Business Case Raise Resident Retention Rate
Making Economic Sense of It All
Raise Resident Retention Rate
Lower the Cost to Acquire New Residents
Reduce Falls
More able to meet ADL’s
Increase Length of Stay
Open front door – close back door
Leverage success stories
Co-Branded advertising
Higher Quality of Life
reputation

12. Preventing Falls Saves Lives
Breaking a Hip Changes Everything
“A fall from a chair or a bed may not seem like a death sentence – but for an older person it can be. Falls are the leading cause of death from an injury for older Americans.”
“Almost 1 out of 10 people over the age of 50 will die within a month of surgery for a broken hip. That rises to 1 in 5 if the patient already has an acute medical problem.”
“Freedom from falls is never guaranteed. But dedication to an exercise program can help seniors keep their balance without giving up the activities they love.”
Excerpts from The Broken Hip Series, Chapter 1 by Lauren Silverman
Published May 6, 2014; Copyright 2014 KERA Unlimited. 8

13. First Objective:
Help Residents Attain Functional Fitness
Achieve a level of strength, endurance, cardiovascular efficiency, joint flexibility and balance that enables residents to carry out their activities of daily living (ADLs) effectively and
extend quality time remaining (QTR).
Help reduce the risk of many major diseases and illnesses.

14. Strength & Cardio Exercise
By Providing Expert Instruction
All instructors are Nationally Certified Trainers
They lead three 45 minute to one-hour sessions per week
Customize a strength training, stretching and cardiovascular class for each unique group
No two exercise sessions are ever alike
Help residents set fitness goals
Measure progress through periodic assessments (every 4 months)
Make it fun and get to know participants on a first name basis
45 minute Session Format
10 Min.
Warm-up
25 Min.
Strength & Cardio Exercise
Cool-down

15. Achievable Results Lower blood pressure
Reduced risk of heart disease and stroke
Decreased joint and back pain
Less anxiety, depression
Reduced medications
Improved flexibility, strength and balance
Better circulation
Renewed energy and endurance
Improved cognitive skill

16. Documented Results Balance +253% Lower Body + 36% Balance +253%
Testing Period: Baseline beginning of January
Follow up end of March
Class Type: Assisted Living
Frequency: 3 one-hour sessions per week
# Participants: 12 people
Class make up: 9 women & 3 men, average age 95
Balance %
Lower Body %
Upper Body %
Cardiovascular + 23%
Balance %
Lower Body %
Upper Body %
Cardiovascular + 23%
Click on the outside border of the green box to follow hyperlink to the CMS. Show each tab briefly, emphasizing our participation and testing
“One of the best decisions concerning our clients I have ever made.”
Owner - Golden Hearts
Additional community observations:
- Very noticeable reduction in use of their walkers
- Considerable improvements in eating & sleeping
- Improvement in resident mood and overall satisfaction

17. Second Objective: Provide Staff Fitness Program
• Research shows that employees who regularly
engage in wellness activities miss less work,
are more energetic & productive when
they are at work, and have better overall
workplace attitudes than those who don’t.
• Self Starter Staff Fitness program provided to
all client senior living communities at no cost
• Trainer-led Staff Fitness classes provided
for an added fee, but package pricing offered
Clicking on any picture on this frame will open a hyperlink to the Staff Fitness website. Briefly outline self-starter program.

18. Finally, We Focus on Community Health
Senior Living & Local
We actively measure & interpret our fitness class
results, and share these results wherever appropriate. This builds a much stronger pipeline of new potential residents making it easier to
meet or exceed occupancy rate goals.
Acquiring just one additional new resident per year
more than off-sets the monthly investment!

19. Live 2 B Healthy® Corporate Wellness
We take the worry out of your Community Wellness Program. We manage all aspects of your Wellness Program - and you receive all of the benefits...matrix, community PR, and marketing. We reach out to the local community and invite them in.
No stress on your Administration, just community seniors interested in participating in your Wellness Program.
Matrix
Measure
Market
Manage

20. Marketing Benefits

21. Website Marketing

22. Marketing Partnerships

23. We Get the Word Out! So More New Residents Come In
Click on each image to go to links to online articles

24. Live 2 B Healthy® Total Wellness Program
Investment Overview
Live 2 B Healthy® Total Wellness Program
Monthly Commitment
Nationally Certified Personal Trainer
Trainer Background Checks
Equipment
Insurance
Three Sessions a Week (12-13 Sessions a Month)
Program Management – 100% Outsourced by a Local Regional Owner
Results Driven Program – Preventative
Customized Group Classes – Individually Tailored (Based on Muscle Confusion)
Participant Reports
Testing Reports (Baseline & Test Twice per Year)
L2BH Co-Branded Marketing Materials (Brochures, Posters, Direct Mail Post Cards, Flyers, Tour Talking Points, Press Releases, Website, Social Media)
SilverSneakers-Flex Co-Branded Marketing Efforts (Website, Social Media)
Award Programs for Participants
FREE Self-Starter Staff Fitness program
4 month commitment, then month-month
$1000 / month
*Possible Insurance reimbursement
Monthly Investment

25. However… Investment Overview
We realize that our program may be beyond the budgets generally allocated for the Activity Directors.
However…
Because of the extensive marketing that accompanies your Live 2 B Healthy® Wellness Program, many communities have reallocated marketing to fund or partially fund our program.

26. $24,000 net
200% ROI
First year add 1 new resident
$60,000 net
500% ROI
Second year add 1 new resident
$96,000 net
800% ROI
Third year add 1 new resident
Return on Investment
Net annual gains go to the bottom line
Based on monthly revenue per new resident of $3,000 and assumes one new resident acquisition cadence each year (first & second year new resident revenue carries through the third year).
Acquiring just 1 additional new assisted living resident in the first year covers the cost of the program for 3 years! 25

27. Are You Ready for Change?
“People underestimate their capacity for change.
There is never a right time to do a difficult thing.”
John Porter, Vice-Chair
The Foundation for The National Institutes of Health

28. Thank You Regional Owner Region Phone# NAme@Live2BHealthy.com