2. The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.
As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. 
UNWTO’s membership includes 157 countries, 6 Associate Members and over 480 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities.

3. UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the Sustainable Development Goals (SDGs), geared towards reducing poverty and fostering sustainable development worldwide.
UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world. 

5. Data
UNWTO E-Library
The UNWTO E-Library is the world's biggest online collection of tourism publications and statistics. A fully cross-searchable interactive database, the E-library includes, among other things the Tourism FactBook with data on key tourism indicators by country, all issues of the UNWTO World Tourism Barometer, as well as more than 1100 reports in English, French, Spanish, Russian or Arabic.

6. UNWTO Tourism Market Trends Programme
The UNWTO Tourism Market Trends Programme provides the tourism community with up-to-date market intelligence, including the latest tourism market trends, short and long-term tourism forecasts and knowledge on specific market segments and source markets.
Responsible for
UNWTO World Tourism Barometer
UNWTO Tourism Highlights
UNWTO Long term forecasts - Tourism towards 2030
Regular research on specific source markets and tourism market segments

7. UNWTO Statistics and Tourism Satellite Account Programme
The UNWTO Statistics and Tourism Satellite Account Programme compiles and disseminates tourism statistics of countries all over the world, while advancing and standardizing the methodological frameworks for measuring tourism and expanding its analytical potential.
The Programme also supports statistical strengthening in UNWTO Member States through capacity building.
Responsible for
Tourism Satellite Account (TSA)
International Recommendations on Tourism Statistics
Tourism Glossary
Yearbook of Tourism Statistics
Compendium of Tourism Statistics

8. Publications

9. Tourism and the SDGs

10. Tourism and the SDGs
During the 70th Session of the UN General Assembly 154 heads of state or government adopted the bold and ambitious 2030 Agenda for Sustainable Development, along with the 17 Sustainable Development Goals (SDGs) that aim to, inter alia, - end poverty, protect the planet, and ensure prosperity for all.
Based on this universal, integrated and transformative vision, UNWTO is placing its efforts and tireless work in contributing with its technical assistance and capacity- building to the achievement of these global goals. UNWTO is working with governments, public and private partners, development banks, international and regional finance institutions, the UN agencies and international organizations to help achieve the SDGs, placing an emphasis on Goals 8,12 and 14, in which tourism is featured.

11. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. Tourism is one of the driving forces of global economic growth, and currently accounts for 1 in 11 jobs worldwide. By giving access to decent work opportunities in the tourism sector, society- particularly youth and women- can benefit from enhanced skills and professional development. The sector's contribution to job creation is recognized in target 8.9 "By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture  and products

12. Ensure sustainable Consumption and Production patterns A tourism sector that adopts sustainable consumption and production (SCP) practices can play a significant role in accelerating the global shift towards sustainability. To do so, as set in Target 12.b of Goal 12, it is imperative to "Develop and implement tools to monitor sustainable development impacts for sustainable tourism which creates jobs, promotes local culture and products". The Sustainable Tourism Programme (STP) of the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns (10YFP) aims at developing such SCP practices, including  resource efficient initiatives that result in enhanced economic, social and environmental outcomes

13. Conserve and sustainably use the oceans, seas and marine resources for sustainable development. Coastal and maritime tourism, tourism's biggest segments, particularly for Small Island Developing States' (SIDS), rely on healthy marine ecosystems. Tourism development must be a part of integrated Coastal Zone Management in order to help conserve and preserve fragile ecosystems and serve as a vehicle to promote the blue economy, in line with target 14.7: "by increase the economic benefits of SIDS and LCDs from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism".

14. Programmes Destination Management & Quality Programme
Education and Training
Ethics & Social Responsibility
Information Resources & Archives
Institutional and Corporate Relations
Knowledge Network
Market Trends
Resilience of Tourism Development
Governing Bodies
Statistics and Tourism Satellite Account
Sustainable Development of Tourism
Silk Road
Technical Cooperation

16. The Programme for "Destination Management"
is committed to respond positively to the growing need for systematic, multidisciplinary and intersectoral strategies for tourism at local, regional and national level and in particular to provide strategic guidance in Destination Management. 
The Programme for "Destination Management" aims at supporting the members in their efforts directed to:
Enhance sustainable development of tourism, maximizing economic, social and cultural benefits for the local communities;
Develop effective management and marketing tools to reinforce the destination competitiveness; 
Facilitate new product development in line with market trends, needs and interests;
Undertake appropriate research to measure the economic impact of tourism as well as to identify the strategic priorities of the destination.
Improve capacity of the destinations for performance in management;
Disseminate know how and good practices related to destination competitiveness and optimization of destination management:
Advocacy and broader awareness with regard to decentralization and localization of tourism management with major participation of the private industry.
Establishing a competitive edge;
Ensuring tourism sustainability;
Spreading the benefits of tourism;
Improving tourism yield;
Building a strong and vibrant brand identity.

18. Themis Foundation Mission
Enable Member States to devise and implement education and training policies, plans and tools that fully harness the employment potential of their tourism sector and effectively enhance its competitiveness and sustainability.
Objectives The strategic objectives derived from this mission can be synthesized as follows: - Assist Member States in assessing their education and training needs in the tourism sector and in developing strategic plans that effectively address those needs (UNWTO.Strategy Programme) Develop and implement practical capacity building initiatives in NTAs core areas of responsibility, promoting the use of new technologies (UNWTO.Capacity Programme).  - Support UNWTO development assistance programmes through applied learning tools (UNWTO.Volunteers Programme) Improve the quality and efficiency of education and training programmes (UNWTO.TedQual Programme).

20. Information Resources & Archives Programme

21. Institutional Relations and Resource Mobilization
The Institutional Relations and Resource Mobilization Programme (IRRM) develops partnerships and cooperates with UN institutions as well as other international and regional organizations. It mobilizes financial and non- financial resources that help UNWTO respond to the diverse needs of its Member States.

22. Tourism Market Trends UNWTO
The Market Intelligence and Promotion Department was established within the WTO Secretariat in 2000 following the 13th General Assembly.
Its overall mission is to provide the Members of the Organization with the information they need for completing their qualitative and quantitative knowledge of the tourism markets, identifying market trends and selecting effective techniques of tourism promotion and its evaluation.
Objectives
The Market Intelligence and Promotion Department aims to:
In the area of market intelligence:
Identify and analyse tourism market trends; Develop short and long term tourism forecast; Increase and disseminate knowledge on specific market segments and generating markets, in particular the ones with the fastest growing trends. In the area of tourism promotion:
Develop benchmarking between the National Tourism Administrations / Organizations (NTAs / NTOs); Define means and strategies to maximize the effectiveness and return of tourism promotional activities.

23. Resilience of Tourism Development
UNWTO, through the programme of Sustainable Development of Tourism, assists members to assess and mitigate risks related to tourism. Furthermore, to develop, plan and implement crisis management systems that will reduce the impact of and assist in the recovery from crises, the activities and projects are guided by the relevant provision in the Global Code of Ethics for Tourism.
Summary of projects/activities:
1. Measures to facilitate international travel.
2. Supports members in identifying and mitigating global and local risks related to tourism
3. Coordination with the United Nations system
4. Improve capacity of members to develop, plan and implement crisis management systems;

29. Climate Change & Tourism
Background
The growing international awareness about the fast pace of climatechange taking place on our ‎planet, together with the impacts that such ‎changes are having on the natural environment, on ‎humans and their ‎economic activities have become evident.
For tourism, climate change is not a remote event, but a phenomenon ‎that already affects the ‎sector and certain destinations in particular, ‎mountain regions and coastal destinations among ‎others. At the same ‎time, the tourism sector is contributing to greenhouse gas emissions ‎‎‎(GHG), especially through the transport of tourists.‎ ‎
The impacts of climate change
Climate is an essential resource for tourism, and especially for the ‎beach, nature and winter ‎sport tourism segments. Changing climate and ‎weather patterns at tourist destinations and ‎tourist generating countries ‎can significantly affect the tourists’ comfort and their travel ‎decisions. ‎Changing demand patterns and tourist flows will have impacts on tourism ‎businesses ‎and on host communities, as well as knock off effects on ‎related sectors, such as agriculture, ‎handicrafts or construction.
In small island states and developing countries, where tourism is a major ‎economic activity, any ‎significant reduction in tourist arrivals will have ‎serious employment impacts and generate ‎further poverty.‎ ‎

30. Awareness
Since the 1st International Conference on Climate Change and Tourism, ‎convened by UNWTO ‎in Djerba, Tunisia in 2003, a growing body of ‎knowledge has been generated addressing the ‎complex relationships ‎between the tourism sector and climate change with important research ‎‎activities on this subject.
There is now a wide recognition of the urgent need for the tourism ‎industry, national ‎governments and international organizations to develop ‎and implement strategies to face the ‎changing climate conditions and to ‎take preventive actions for future effects, as well as to ‎mitigate tourism’s ‎environmental impacts contributing to climate change. Furthermore, such ‎‎strategies should take also into account the needs of developing ‎countries in terms of poverty ‎alleviation and other Millennium ‎Development Goals.‎
Climate Change & Poverty – a coherent strategy
UN Secretary General Ban Ki-moon has called for action on Climate to be taken in close coordination with global action on Poverty Alleviation & the Millennium Development Goals.
UNWTO is committed to ensuring that this coherence is applied to the Tourism sector generally and particularly in regard to the world’s poorest countries, for whom tourism is a driver of jobs, livelihoods, exports and competitiveness.
This was a major aspect of UNWTO's submission to the Bali Climate Summit.

31. Statistics and Tourism Satellite Account

33. The conceptual framework for tourism statistics - International Recommendations for Tourism Statistics 2008 (IRTS 2008)
The International Recommendations for Tourism Statistics 2008 (also known as IRTS 2008) provides a comprehensive methodological framework for collection and compilation of tourism statistics in all countries irrespective of the level of development of their statistical systems.
The IRTS 2008 provides the main concepts, definitions and classifications for the measurement of tourism in a standard way across countries. The core of these concepts and definitions are included in Understanding Tourism: Basic Glossary (arabic), (english), (español), (français) and (russian). An extended version of the glossary is available in English only:  Glossary of tourism terms.
Its primary audience is the staff of national statistical offices and national tourism administrations involved in the compilation of tourism statistics. The publication also contains a wealth of information that may be of interest to data users who would like to better understand the nature of tourism data. In addition, it provides general guidance with respect to data sources and data compilation methods.

34. The conceptual framework for TSA - Tourism Satellite Account: Recommended Methodological Framework (TSA:RMF 2008)
The Tourism Satellite Account (TSA) is a standard statistical framework and the main tool for the economic measurement of tourism. The Tourism Satellite Account: Recommended Methodological Framework 2008  (also known as the TSA: RMF 2008) provides the updated common conceptual framework for constructing a TSA. It adopts the basic system of concepts, classifications, definitions, tables and aggregates of the System of National Accounts (SNA 2008), the international standard for a systematic summary of national economic activity, from a functional perspective.
The TSA thus allows for the harmonization and reconciliation of tourism statistics from an economic (National Accounts) perspective. This enables the generation of tourism economic data (such as Tourism Direct GDP) that is comparable with other economic statistics. Exactly how the TSA does this relates to the SNA logic of contrasting data from the demand-side (the acquisition of goods and services by visitors while on a tourism trip) with data from the supply-side of the economy (the value of goods and services produced by industries in response to visitor expenditure).

35. UNWTO World Tourism Barometer
The UNWTO World Tourism Barometer is a regular publication of the Tourism Trends and Marketing Strategies Programme of UNWTO aimed at monitoring the short-term evolution of tourism and providing the sector with relevant and timely information.
It contains three permanent elements: an overview of short-term tourism data from destination countries and air transport, a retrospective and prospective evaluation of tourism performance by the UNWTO Panel of Tourism Experts and selected economic data relevant for tourism.
The UNWTO World Tourism Barometer is periodically updated.
UNWTO Member States, Associate Members and Affiliate Members receive the UNWTO World Tourism Barometer as a part of member's service.