1. Innovative Commerce
InComm Digital Solutions Best Practices

2. Best Practices for Promoting Digital Gift Cards
Successful digital partners use the marketing strategies below to maximize digital gift card sales
User Awareness
Campaigns
Promotions & Digital Offers
Consumer Online Marketing
Unique & Innovative Digital Card Designs
Develop user awareness campaigns announcing the availability of digital gift cards
Provide exclusive promotions offers tied to the purchase of a digital gift card
Launch an “all points marketing” campaign for your digital gift card
Provide inventive and fun digital card designs promoting gift giving seasons and occasions. 2
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3. Develop User Awareness Campaigns On Your Website
By providing prominent website real estate for digital gift cards has provided sales lifts from 40% to 60%.
Promoting digital gift cards on your website 3
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4. Develop User Awareness Campaigns using all mediums
Inform through news letters, blogs, blasts, banner ads. and Social Media
Facebook App loaded on first page of time line
blast example 4
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5. Develop User Awareness Campaigns: Social Media
Posting socially about digital gift cards experience a sales lift of 70%-120%.
Wall Post:
“Today is Administrative Assistant’s Day. Chip in with your
team for a L&T gift card with our Groupcard app”
Wall Post:
“The VS Gift Card via Facebook. A no fail if it’s her birthday. A no-brainer if you forgot her birthday.” 5
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6. Exclusive Promotions & Offers
Provide exclusive virtual offers tied to a digital purchase and see incremental sales growth between 80%-110%.
Tips:
Offer promotions digitally and for limited time only
Keep promotional offers fresh and relevant to encourage repeat shoppers.
Link online offer to in-store redemption to drive foot traffic to your stores 6
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7. Utilize All Online Marketing
Use social media, search engine optimization and your loyalty programs to inform and educate about your digital gift card, promotions and group gifting ability
Additional Marketing Efforts:
Buy AdSpace on Facebook, Twitter and LinkedIn
Work with your social media team to create sponsored stories
Register key words with top search engines
Market in your store
Use your Loyalty/Rewards programs 7
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8. Unique and Innovative Digital Card Designs
Provide relevant digital card designs based on season and occasion to maximize sales and encourage repeat shoppers 8
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9. Digital Card Promotion Case Study:
Partner X launched their digital gc program and did not obtain the sales desired. See results below by using Incomm’s best practices…
Results: Partner X implemented a User Awareness Campaign and utilized best practices instant 120% incremental sales lift. 9
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10. Digital Gift Card Marketing Best Practices Recap
InComm values our partners and provides the marketing expertise to build and grow a successful digital gift card program for your brand.
Key Takeaways:
Create a User Awareness Campaign:
Prominently display digital Card offering
Promote Facebook gifting app on the first page of the timeline
Participate in external marketing efforts: (i.e.. Facebook, Twitter)
Communicate card offerings: (i.e. blasts, message boards, gift reminders, etc.)
Offer Exclusive Promotions with Card Purchases:
Change frequently and communicate offers through website, Facebook, e- mail
Online and Offline promotions to drive in-store traffic 10
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