1. Customer Loyalty Program analysis By Jessica Clutter
Best Buy Reward Zone
Customer Loyalty Program analysis
By Jessica Clutter

2. Welcome Screen Three items on sign up screen – straightforward
Earn Points
Redeem Points
Get Rewards
Basic, easy to read
The Welcome Screen on Best Buy.com is pretty straightforward

3. Easy Options….
Preferences can be set for how large you want your reward to be with the minimum being $5 for every 250 points earned

4. User Friendly Design
Website has an area for FAQs (Frequently Asked Questions) to help understanding of program
Point values show one point earned for every dollar spend at Best Buy
Members are issued a card which stores information on purchases

5. Reward Zone Partners
Reward Zone Mall – several partners allow members to make purchases and those purchases are applied toward Best Buy Reward Zone cards
Seems confusing – do points apply if visiting these partners in person?
Almost too many choices

6. Partnerships
Encourages members to enroll in cards that feature reward zone

7. Conclusions Best Buy Reward Program is straightforward
It is user friendly – simple to understand
Could get confusing to maximize reward earnings