1. New business opportunities in the Czech Republic plus: STEP or PEST analysis

2. What effects an Organisation?
The internal environment
Which I will talk about
in a later lecture
and……….

3. What effects an Organisation?
The external environment
Which includes the Stakeholders
- and a lot more besides!

4. External environment Everything which influences the organisation
from the outside, such as:

5. External environment Everything which influences the organisation
from the outside, such as:
The stakeholders
The government
Money
Laws
Competition
Changes in lifestyle
Changes in population
Technology
Etc, etc, etc, etc ….

6. What to include? A checklist: Sociological considerations
Technological considerations
Economic considerations
Political considerations

7. Often called STEP analysis
What to include?
A checklist:
Sociological considerations
Technological considerations
Economic considerations
Political considerations
Often called STEP analysis

8. Often called STEP analysis
What to include?
A checklist:
Sociological considerations
Technological considerations
Economic considerations
Political considerations
Often called STEP analysis
because
of the initial letters

9. Or sometimes PEST analysis for the
What to include?
A checklist:
Political considerations
Economic considerations
Sociological considerations
Technological considerations
Or sometimes PEST analysis for the
same reason

10. Sociological “Socio-cultural”
Changes in lifestyles
Demographics
Education
Health
Income
Work vs leisure
Environmental issues

11. Technological New products/expectations Speed of change Competition
(incl. quality)
Speed of change
Competition
Investment policies
(incl. Local, Regional, National, International)
Legal/regulatory issues

12. Economic Interest rates Exchange rates Investment
from all sources
Consumer disposable income
Tax policies
Incentives

13. Political Government policies Government stability
State-owned vs privately owned
Legal and regulatory issues

14. Sometimes two more headings are added to the checklist:
STEP or PEST +
Environmental issues, and
Legal issues
However, I have included these in my basic STEP
For example: you often see PESTEL

15. So … how about the Czech Republic?

16. Your fundamental European rights
Dignity
Freedoms
Equality
Solidarity
Citizen’s rights
Justice
General provisions
Click on me to read them in Portuguese

17. Thanks for your attention! Copies of this presentation are on
my web pages at