1. DEVELOPING A
BUSINESS PLAN
FOR YOUR CLUB

2. Welcome and Introductions1
Welcome
and
Introductions

3. What we’ll cover By the end of this workshop you will:
Understand what a business plan is, what is its value and function and who you should involve in its creation
Know how to begin developing a business plan using a simple framework
Take away practical tips on how to structure an effective business plan to meet the needs of your business

4. 2
What is a
Business Plan?

5. What does Business Planning mean to you and your club?

6. What is a Business Plan? Is a decision making tool
Sets out what actions you will use to implement your strategy and achieve your clubs objectives and vision
Spells out what needs to be done, by whom and by when
Focuses on how you are going to achieve rather than just what you are going to achieve

7. Why plan? For you – Identifies where to focus time and energy
Gives clear goals and direction – shapes your thoughts
Helps communicate your plan to other people involved in your business
Identifies weaknesses and opportunities
Motivates
For Others -
Helps communicate your plan for your business
Demonstrates professionalism and control of your business

8. Developing your Business Plan3
Developing your
Business Plan

9. A Simple Framework 1 2 3 4 Where are we now? Where do we want to be?
How do we want to get there?
An appraisal of your club, internal and environment analysis 1 2
A vision of the future. The objectives for your club.
A framework for action 3
How do we know we are there?
Mechanisms for monitoring 4

10. Where are we now? -
Look at what the present actual situation is with regard to -
Breakdown of Activities / Services offered.
Club “Health” – Membership stats, employees, volunteers, premises
Financial position

11. Where are we now? - SWOT Strengths Weaknesses What do you do well?
What could you improve?
INTERNAL
EXTERNAL
Threats
What are the main threats to your club?
Opportunities
What could you change for the better?

12. Where do we want to be?- Vision
Set out a vision that you believe in and are proud to share with anyone connected with your club. Where do you want your club to be in the future?
This should summarise your general aspirations

13. Your Objectives Outline the key objectives for your business -
Think about:
What are the key objectives you have for you and your business?
Are these SMART? Do they help achieve your overall Vision?

14. Where do we want to be?- Objectives
When developing Objectives they should be SMART
SPECIFIC
MEASURABLE
ACHIEVABLE
RELEVANT
TIMELY
GENERAL
“Grow our membership”.
SMART
“Increase junior membership by 20% in the next 12 months”

15. How do we get there - Strategies and Actions
Consider and develop the strategies and actions your club needs to achieve its objectives -
Think about:
What are the strategies you need to focus on to turn your vison into reality and meet your objectives?
What actions do you need to take to help implement these strategies?
Who is going to be responsible for these strategies?
What is the first action you are going to undertake?

16. Developing the Business Plan How do we know we’re there?
Agree a regular time period to review the plan.
Setting clear objectives and action will help you identify if you have achieved them or not.
Giving clear timescales on when actions need to be completed by and by whom.
Update your plan if and when things move. .

17. Creating and structuring your4
Creating and structuring your
Business Plan

18. Things to consider Tailor to your audience Who will read it?
What do they want to know?
Clear message
Can it be read and understood on its own?
Positive
Does it leave a good impression?
Logical
Does it flow and make sense?

19. Don’t leave it all to yourself! Can any of these help?
Who should be involved?
Don’t leave it all to yourself! Can any of these help?
YOU!
PROFESSIONAL ADVISORS (Sounding board)
MANAGEMENT / COMMITTEE MEMBERS
STAFF / VOLUNTEERS
ANYONE ELSE INVOLVED IN ACTIONING THE PLAN

20. The Business Plan is a Living Document
When to use the plan -
Regular Reviews
When making key decisions
Material change in circumstances
When applying for funding
The Business Plan is a Living Document

21. Recap and Further Support5
Recap
and
Further Support

22. Top Tips –
Start your planning early – time disappears faster than you think
Involve the right people and discuss with affected parties
Don’t be afraid to change the plan if circumstances change radically, but also try to plan for changes
Set realistic and achievable targets; don’t make the plan over optimistic
Get help when you need it
Above all, create a Business Plan and use it regularly

23. Recap –
You should now:
Understand what a business plan is, what its value and function is and who you should involve in its creation
Know how to begin developing a business plan and the information you need to think about and get together
Take away practical tips on how to structure an effective business plan to meet the needs of your club

24. Continuing Support Active Humber – Sarah Tague
Signposting for further assistance and advice on planning for your club.
ENRG Hull – Nigel Dykes and Jon Brunton
ENRG is a funded programme offering advice and support for businesses and organisations looking to grow in Hull.
We can provide 1-to-1 support in developing a plan for clubs with company or equivalent incorporated status.