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Competitor Analysis JLR.

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Presentation on theme: "Competitor Analysis JLR."— Presentation transcript:

1 Competitor Analysis JLR

2 Advertiser C Boosts Share of Investment 150%
Competitors: Lexus, Audi, Mercedes, BMW, Porsche, and Jeep

3 Advertiser C Shifts Behavioral Landscape
Advertiser C broke Land Rover’s top 5 defection destinations in 2014 Significant growth in share of NC Hub Visits Competitors: Lexus, Audi, Mercedes, BMW, Porsche, and Jeep

4 Jeep is now a Top Defection Destination for LR Owners
Internal – Gives away who challenger C is Competitors: Lexus, Audi, Mercedes, BMW, Porsche, and Jeep

5 JLR Shoppers Gain Exposure to Competitor Ads
16% of impressions are from main JLR Shoppers are also exposed to other advertisers Competitors: Lexus, Audi, Mercedes, BMW, Porsche, and Jeep Placements Included: Leaderboard, Mrec, STM, Decision Driver

6 Jeep is Garnering Increasing Interest Among LR Shoppers

7 Jaguar Shoppers are Considering Vehicles in Both Luxury and Non-Lux Segments

8 Subcompact SUV Segment Will Be a Huge 2015 Focus
Subcompact SUV segment is about to become very competitive MINI Cooper Countryman Nissan JUKE Fiat 500X Infiniti QX30 Mercedes-Benz GLA Buick Encore Acquiring first-time buyers- Opportunity to grow business: Maximize share ahead of model launch Audi Q3 Honda HR-V Hyundai (TBD) Jeep Renegade Chevrolet Trax BMW X1

9 Upcoming Competitor New Model Launches and Redesigns for 2014 – 2015
Land Rover Competitor Models Audi Q3 (late 2014) Audi Q7 (redesign late 2015) BMW X4 (summer 2014) Jeep Renegade (early 2015) Lexus NX (early 2015) Mercedes-Benz GLA (fall 2014) Porsche Macan (late 2014) Tesla Model X (late 2015) may be a good potential conquest opportunity for Range Rover Jaguar XJ Competitor Models Cadillac LTS (mid 2015) Maserati Ghibli (fall 2014) Mercedes-Benz S-Class Coupe (fall 2014) Jaguar XE Competitor Models *The expanding entry level luxury segment offers potential conquest opportunities as it gets closer to XE launch date Acura TLX (August 2014) Audi A4 (redesign late 2015) Audi S3 (late 2014) BMW M3 (recent 2014 redesign) BMW M4 (summer 2014) Infiniti Q30 (late 2015) Mercedes-Benz C-Class (recent 2014 redesign)

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