1. Vehicle Recalls Hilary Bates – Warwick Business School Mike Lewis – Bath Business School Matthias Holweg and Nick Oliver – Judge Management Institute - Cambridge

2. Data Sources Vehicle Inspectorate UK National Highway and Transport Safety Authority

4. RankingManufacturer Recall Volumes as % of Total Registration s 1FERRARI150% 2BMW-Mini110% 3LAND ROVER103% 4JEEP95% 5ASTON MARTIN90% 6VAUXHALL79% 7LOTUS78% 8CHRYSLER74% 9VOLKSWAGEN69% 10LANCIA66% 11MASERATI63% 12VOLVO53% 13MITSUBISHI52% 14FORD51% 15FIAT51% 16SAAB50% 17CITROEN49% 18BENTLEY39% 19DAIHATSU39% 20AUDI35% Rankin g Manufacturer Recall Volume as % of Total Registration s 21PORSCHE34% 22SEAT33% 23MAZDA32% 24PEUGEOT28% 25SKODA28% 26MERCEDES25% 27MG-ROVER25% 28NISSAN24% 29RENAULT23% 30HYUNDAI23% 31TOYOTA21% 32ALFA ROMEO21% 33DAEWOO20% 34HONDA20% 35JAGUAR19% 36SUZUKI12% 37PROTON10% 38KIA5% 39ISUZU0% 40SUBARU0% Average over sample47%

7. Figure 4: Delay of Recall Reports in Relation to Vehicle Build Date

8. Recalls Increasing Root Cause? Vehicle DesignProcess Design Late ChangesNPD pressureSuppliers Vehicle Build Plant Issues Recovery and Role of Dealers Impact on the Brand?