1. Majestic: Restyling and Relaunch
February 2009

2. Majestic  Restyling and Relaunch Introduction Our offer New image
Eco Credentials
Market
Sales communication

3. Need for relaunch Because we want to:
Give new impulse to a profitable brand by extending its life cycle
Expand our business
Consolidate our position as a specialty manufacturer

4. Strategy How to achieve this ?
Adjust our offer with regard to recent market developments
Upgrade quality
Add new power by restyling the image
Add innovation
Eco-credentials

5. Adjust our offer New range: Classic Chameleon Light 1/side Luxus
Embossed is discontinued

6. Majestic Classic
Update colours  from 14 to 18

7. Majestic Classic Spotlight
Rich classic colours with good stock rotation
Marble White = supreme white
Sand = neutral colour enhances black printing ink
Petal = cheerful rose petal
Azur = mediterranean effect blue
Milk = creamy pastel shade

8. Majestic Chameleon discontinue: Copper Shift 2/side coated
Spotlight
1/side coated  competitive pricing
 attractive duplex combinations

9. Majestic Chameleon Light
Introduce iridescent shades Chameleon light
Spotlight
very smooth surface
visual perception of cold and warm
light substance = 120 g!
Chameleon light lilac and light green on making basis

10. Majestic Luxus Upgrade quality! Smooth ultrabrilliant surface
Spotlight
Smooth ultrabrilliant surface
Metal sheets association
Much more shiny
2 colours

11. Envelopes  Remember: 7 Kgs of envelopes = 1,000 pieces approx.
Envelopes travel, they are a wonderful messenger for promotion!
Check new items !

12. New Image, New Power Direction:
Strengthen attributes of the brand and what the brand stands for:
Premium paper
Quality
Elegance and Beauty
Give contemporary look that is more relevant for business today
Give an inspiring look that is appealing to graphic designers

13. New Image, New Power
New swatch

14. New Image, New Power
Creative, contemporary and fashionable image reminding a printing process
Strong effect on visual memory
Refer to the excellent printing and converting properties
Inspire designers & printers by emotional images

15. New Image, New Power
In line with our new brand identity
(Compare)

16. New Image, New Power
Restyling:
New wrapper
New labels

17. The total beauty of paper
Eco Credentials
FSC since December 2007!
Concept:
The total beauty of paper

18. Creative Offset & Coloured papers
Market Development
Factor of success:
Innovation
Visual and tactile sensations
Look&Feel papers
Fine margins
T&C
Creative Offset & Coloured papers
Offset paper
Total office

19. Sales communication You are selling a watch, not a brick of milk
This paper is taking part in the dialogue between paper and print
This paper is inspiring and transmitting atmosphere
In printing:
The not absorbent surface is showing its shimmering gloss through the printing ink  pearlescent surface is enhancing the effect of printing
In converting:
Excellent suitability for embossing, creasing, folding, cutting, pasting, hot foil stamping  sometimes Majestic gives its best as high quality packaging material

20. Sales communication

21. Sales communication

22. Sales communication

23. Thank you