1. Branding & Marketing YOUR AmeriCorps PROG.
Build Your Brand First! (Key component)
Build before you select your marketing plan ( Just as the foundation of a building comes first)!
Your members should represent AmeriCorps, with confidence, quality, practicality, professionalism
Branding Is All About Marketing
One Impression at a Time- Purpose vs. Why
Know your purpose / be decisive as to why you exist (building a better community)
Use Every Opportunity to Brand Your Program
Always promote AmeriCorps in the most effective way!
My community need this program and (my organization presents the best opp.)

2. Have absolute clarity If You Want Something Awesome to Happen!
You must create an Awesome Program!
Brand your program in a creative fashion – (example-.Pleasing you Pleases us)
Get an Understanding of Who You are and What You Want to Accomplish
Everything you do should reflect your AmeriCorps program
Don’t go chasing waterfalls – don’t mission creep
From the Beginning
You must understand the importance of marketing your program!
If you don’t, you will market it as discontinuing

3. Do not Compromise program value
Always be prepared to promote and advocate:
Remember, since branding and marketing go together, know your worth!
Don’t under estimate the service you are providing
Make a lasting Impression
Duval Reads, “The Greatest Program In The Land !”
Every Frog has to praise it’s on Pond
Advocate, Advocate, Advocate
You must be Believable
Fake programs don’t last

4. Marketing and Branding go Hand in Hand
Marketing is Defined as Actively Promoting Your Program!
Pushing out your message to get results
Teaching children to read (what a gift!)
Branding Does Not Explicitly Say Support Me
Rather, It states! This Is who I am and why I exist!
Meaningful (great program. empowering our community)
Develop a Better Understanding of the Difference Between the Two
Ensure that all marketing campaigns both support and are consistent with the branding campaign
Makes advocating much easier –( Educating kids to become successful citizens)

5. MORE tHAN just AmeriCorps members
Promote your AmeriCorps Program with Great Pride!
Be sure to place all logo’s on all gear
Shirts, Bags, Hats, Mugs, etc…
Your Goals and Expectations for Your Members!
Highly effective
Be prepared to support –( trainings, materials)
Your Members are Your Best Marketing Tool!
Business Cards
Elevator speech

6. Why AMERICORPS? Years of service since -1994!
AmeriCorps works
Twenty two years
Providing Pathways for Opportunity:
NCCC, VISTA, AmeriCorps State and National
Engages more than 75,000 Americans in intensive service each year
Value Added:
Valuable work skills, (teachers, social workers, etc…)
Money for education, and an appreciation for citizenship.

7. questions

8. Thank You!
Director: Carolyn Lynn Program: Duval Reads