1. UNIT A
COURSE ORIENTATION
1.01 Describe the basic content of the Fashion Merchandising course as part of the Marketing Education program.

2. DISTINGUISH BETWEEN PROGRAMS & COURSES

3. Programs & Courses Career-Technical Education:
A program of study designed for meeting individual needs, interests, and abilities of each student while providing opportunities for gainful employment, advanced education, and practical life application.

4. Programs & Courses Marketing Education:
A program of instruction designed to prepare students for entry level jobs, advancement in marketing and management careers, and/or for future studies in two-year technical/community colleges or four-year colleges or universities.

5. Programs & Courses Fashion Merchandising:
A Marketing Education course designed for students interested in careers in the fashion industry and the merchandising of fashion.

6. Organization of the Marketing Education Program
Program components
Roles of program participants
Competencies

7. PROGRAM COMPONENTS Classroom instruction
Work-based learning strategies
Career-Technical Education Student Organization (CTSO)

8. Roles of program participants
Student
Teacher
Employer/Training Sponsor
Parents/Guardians
Advisory Committee
School Administration

9. COMPETENCIES COMPETENCY:
The knowledge, skills, and/or attitudes necessary for performing certain tasks.

10. COMPETENCIES National competency areas for Marketing Education:
Economics
Business, Management & Entrepreneurship
Communications & Interpersonal Skills
Professional Development

11. Objectives of the Fashion Merchandising course

12. Objectives
To develop employability skills relative to the fashion industry
To provide an understanding of the major factors that impact fashion
To develop effective communications and customer relations skills

13. To provide an understanding of fashion merchandising
To understand the impact of technology on the fashion industry
To understand the relationship between the segments of the fashion industry