1. Malcolm Bell Director South West Tourism
Britain's Most Popular Holiday Region
We have over 26 million visitors
Tourism is worth over 10 billion Euros
We have more protected landscapes and national parks than any other region in the UK 30% of the area
More historic sites and prehistoric site
The Coastal path is one of our greatest assets – 650 km
Attractions – The Eden project, Bath, Stonehenge, Cotswolds

2. EC Tourism Sustainability Group
Established in 2004
Representatives from Industry, Stakeholders and Destinations
Development of Sustainable and Competitive Tourism Report
2007 adoption at Algarve European Tourism Forum
2009 Working Groups – W/G A Sustainable Tourism Indictors

3. Indicators - The Challenges
Gaining Agreement on which indicators are core
Ensure they cover all three pillars
Establishing which are practical and achievable
Can procedures be developed for those that do not exist yet
Gaining partners to pilot
Evaluating application and results etc
Review, refine and disseminate

4. The Prize To set Destination level targets
Use for Regional/National Bodies
A Benchmarking system
Measuring progress
Trend analysis possible
Assist in the justification of public investment in tourism management
Plus

5. Sources of Data Official Statistics/source Visitor Surveys
Business Surveys
Host Community Surveys
New techniques

6. The Indicators Tourism Volume and Value Tourism Enterprise Performance
Customer Satisfaction
Community and Social Impact
Quantity and Quality of Employment
Gender Equality
Equality and Accessibility

7. The Indicators Reducing Transportation Impact Climate Change
Sustainable Tourism Management Practices
Solid Waste Management
Water Management
Energy Usage

8. The Indicators 14. Sewage Treatment
15. Landscape and Biodiversity Protection
16. Light and Noise Management
17. Inclusive Management Practices
18. Development Control
19. Tourism Supply Chain
20. Protecting and enhancing local cultural identity and assets

9. Next Steps
Produce final list for presentation at the Euro meeting in Florence in early Nov 2009
Appoint “expert” to support the piloting phase
Utilise the EDEN network to pilot the use of the indicators, plus other destination who are interesting in this work

10. mbell@swtourism.org.uk Malcolm Bell Director South West Tourism
Britain's Most Popular Holiday Region
We have over 26 million visitors
Tourism is worth over 10 billion Euros
We have more protected landscapes and national parks than any other region in the UK 30% of the area
More historic sites and prehistoric site
The Coastal path is one of our greatest assets – 650 km
Attractions – The Eden project, Bath, Stonehenge, Cotswolds